the external drainage method Amazon sellers need to know
Drainage is a core point in the operation of Amazon, and sometimes the traffic through the placement of ads in the station caused by the flow is still far from enough, because many people who buy goods in the Amazon are through other platforms to search for access, so when the store flow is not enough, the external drainage is necessary!
First of all, let's learn about the advantages of external drainage:
1. increase the conversion rate
Which way does Amazon traffic come from?
External drainage is the highest point of flow in the world, while the customer exposed to the sale of goods outside the Amazon is the user of the use of the internet. instead, the customer group that drains from the Amazon is limited to a sales platform, and the exposure rate of the goods is naturally lower than the external drainage. so The external drainage will drive the flow in the station and increase the conversion rate of your shop. 2. improve search weight ranking ( serach ranking )
The amount of commodity sales will affect the level of listing in the commodity rank ( best seller rank ); The more sales, the more in the list of commodities. The conversion of external drainage is considerable, and if the seller has to consider training a listing to enter the top 100 bsr, the configuration of the external drainage is necessary. By looking for your goods, you not only improve your conversion rate, but also increase the search weight of your goods, so that your goods appear on the front page of the results page, the more in front of the results page, the higher your product conversion rate is.
3. promotion of commodity comments
There are many more reviews on the goods recycled by the seller for the goods to be recycled than those without external drainage because the seller Collocation off on the side of the site, these preferential activities are usually discount, free distribution, or buy a single offer.. There are also sellers who will use the services to promote their products and review reviews; The quality of the comments is high with pictures or video, the most important is that if the seller uses the background of the seller to promote self – promotion, usually discount not more than 50 %! You can have a review of verified purchase.
The advantage of external drainage is so much, how can the seller miss the opportunity to promote outside the station, but outside promotion sometimes do not know where to start, so here we introduce a foreign seller tool: amz promoter.
Amazon promoter is mainly to help sellers make the landing page, the landing page function is to guide buyers to the seller want to see the target page, like you do the promotion of the listing page, to achieve conversion. Sellers can create preferential activities pages to provide merchandise information!
This site has the number of countdown, let the seller have an urgency, see this commodity too late to sell, will be bought by others! Stimulate the desire to buy! The price also has the discount code and the most important shopping cart link, the buyer wants to buy can directly enter the shopping cart to the Amazon page for payment.
If your discount code wants to send a buyer interested in buying your merchandise, your promotional page can also help you achieve this.
The external drainage is according to your audience, choose the appropriate channel resources combination and fine operation, in addition to the seller tools described above, the following are several common external drainage methods:
1. search engine promotion
Common search engines such as Google paid search ads, Google wangmeng ads, Google shopping, bing, Yahoo, and local search engines are all good choices. For search engines, keywords are still the most important.
2. video website
Such as YouTube, Vimeo, Dailymotion.com etc., especially adapted to hot and low-priced products.
3. social platforms
Facebook, Twitter, Pinterest, Quora, Slideshare are all good choices. On the SNS platform, be sure to have a group of your own fans and identify with your group, using the display products, storytelling experience, to attract users attention, and then focus on crowd flow to the platform shops.
4. shopping guide website
SlickDeals, PriceGrabber, Shopping, Fatwalle, Kaboodle and other discount and price shopping sites, let your products be seen by more customers.
5. blog drainage
Suggest sellers build their own blog, 50 % of their products are their own products 50 % of the products. Through software directly read the slickdeal,fatwallet and other web sites, along with these sites to update, 50 % of the products are their own products 50 % of other people's products, slowly gathered fans and popularity. You can also use different blog posts to put text, picture ads, click pay.
6. other channels
Lifehacker、Coupon、Deal such as shopping guide, promotion and vertical class forums to launch corresponding ads, will bring some traffic and transformation.