Learn from Amazon Japan station top 3 sales- how to get 40 million traffic
Analysis of Amazon Japan station market
Compared to Amazon sellers in the global shop, there may be few sellers in Japan, but there are plenty of sellers who want to be in Japan.
Because of the tax of the European grand vat, the high investment in the United States, low profit, leading to many cross-border e-commerce and small sellers want to enter the high profit site, Japan is a relatively ideal choice.
Want to enter the Amazon Japan station market, how to choose products, how to master the CPC play and operation skills has become a lot of sellers pain point problem.
It is understood that Japan currently has a population of 130 million, independent IP access to the Amazon million per day, is 1 / 4 of the United States, equivalent to german traffic. In addition, the Japanese e-commerce market not only has no vat problem, but also does not have the mainstream external drainage channel, the station flow conversion is relatively high.
" Japanese people like to shop, the return rate is far lower than in Europe and the United States, of course, the number of third-party sellers is far lower than in the United States and Europe, only 4,000 this year, but the potential is huge, the business opportunities are unlimited," said Amazon Japan station top 3 sellers Dabing.
It is worth noting that since Japan's annual year-end bonus for July and December, Japan's annual shopping season is concentrated in these two months, between 12am – wavelength and 8pm – 12pm.
Households with higher incomes are more likely to shop on Amazon than women, according to data studies. the average number of men in the Amazon is also the highest in the Japanese market, according to data studies.
Operating skills of Amazon Japan station
Here are how to choose products, how to master the CPC play, the page display of listing, customer service attention and other business skills in the Amazon Japan station, hoping to solve the seller's pain points.
The listing of the listing of operational skills
In view of the operational skills of listing, I think it is essential to start with the following four aspects:
1. [ title key point ]: the big word must be placed in the front.
2. [ bullet point ]: to be able to highlight advantages, short promotional information can be placed in the first, such as mother's day promotion.
3. [ a + ]: Japan is the earliest site with a + function, rooted in Japanese shopping habits, so in making a + I particularly stress the following three points:
( 1 ) the content should be as detailed and true as possible, and avoid the return of the material due to the color of the material.
( 2 ) if there are pictures of Japanese style, if the sellers can not choose the pictures better, they can use the model as a reference, because they are more inclined to the cute style.
( 3 ) to use the Japanese faces as much as possible in the use of models, reduce the style of using European and American models.
4. [ review ]: in the new listing, 10 – 20 review can be used too easily to create doubt. For example, 1 – 2 summary of the features of the product, 1 – 2 video analysis, 3 – 5 picture show, 3 – 4 star rating, review of the picture in the picture of some of the dolls, or magazine in Japan.
Key play of the CPC in operational skills
Referring to the key play of Japan's CPC, Dabing explained, it is suggested that sellers use direct words, as little as possible in the long tail word, Japan is suitable for manual and automatic, because the use of the keywords is less, so the manual is relatively accurate, which is the opposite of the United States. In general, it is divided into the following four steps:
The first step, find out the big word, the core word.
The second step, the Hatchet man advertising.
Step 3: open automatic advertising.
Step 4, increase the conversion rate of advertising ( here can use the human intervention ).
The attention of the customer service of the operation skill
First, handling the bad reviews. You can use to contact the customer first, then communicate, then return ( or exchange ) the way, and finally change the evaluation. In addition, I also suggest that the sellers " if it is a male customer, it is recommended to use the female name, so that relatively speaking can save a lot of bad reviews. ". ”
Second, place the love card or after – sale card.
Third, a perfect Japanese specification. " the Japanese have a unique attitude to the instructions," I added. the Japanese are weak in English, so if they are for the sale of European and American products, they must add the instructions in Japanese.
Fourth, professional Japanese personnel.
Selection of operational skills
First, Japan is certified as a system of its own, there are a lot of certification, with electrical aspects as an example, more than countless, such as the sale of kitchen supplies is also required certification.
Second, most European and American products are not suitable for Japan directly, which has a great relationship with national characteristics and regional characteristics.
Third, find some factories specializing in Japanese market products, their certification can be used directly.
Fourth, patented technology.
Fifth, summarizes the following categories of recommendations, do not easily try:
( 1 ) storage box, this is Japanese expertise, the mainland is relatively cheap, the freight and cost are upside down.
( 2 ) men's clothing and backpack goods, Japan full street is uniqlo, both cheap and affordable, deeply loved by the Chinese people, and the backpack is too large, the Japanese mainland is also a relatively cheap.
( 3 ) it is common for shops not to be selected for Japanese 100 yen price products, and for non – prime members to collect shipping charges for non – prime, setting product prices at ordinary times. if they are in the presence of yen 2000, pay attention to the fact that if they are set at more than 2,000 yen, they will be rejected by non – prime members.
Sixth, Japanese market unique products, such as DVD player, which are disappearing in the Chinese market, are just beginning in the Japanese market, so there is a market prospect.