How do small and medium sellers of cross-border e - commerce efficiently do external drainage?
Drainage is a core point in the operation of Amazon, and it is not enough for the seller to use only internal drainage because many people who purchase goods in the Amazon are searching through other platforms, so when the flow is not enough, external drainage is necessary.
If you can attract buyers inside and outside the station to visit your store, you will start to move to the ranks of successful sellers.
But if the drainage does not target the appropriate crowd, will lead to low conversion of the store, advertising drainage is a cash – burning project, for the small and medium sellers, is really crying
Today will show how to efficiently boost sales of Amazon stores through external drainage.
What are the advantages of external drainage?
1. increase the conversion rate
External drainage is the highest point of flow in the world, while the customer exposed to the sale of goods outside the Amazon is the user of the use of the internet. instead, the customer group that drains from the Amazon is limited to a sales platform, and the exposure rate of the goods is naturally lower than the external drainage. Therefore, the external drainage will drive the flow in the station, enhance the conversion of your shop.
The number of commodity sales will affect the high and low of listing in the commodity rankings; The more sales, the more in the list of commodities. The conversion of external drainage is considerable, and if the seller has to consider training a listing to enter the top 100 bsr, the configuration of the external drainage is necessary.
Customers search your goods, not only improve your conversion rate, will also improve the search weight of your goods, so that your goods appear in the page position of the results page, the more front of the results page, the higher your commodity conversion rate.
3. promotion of commodity comments
The number of goods recycled by sellers who drain off their goods is much higher than the number of sellers who do not have to do so. This is because the seller is performing the external drainage of the station will be matched with preferential activities.
Four efficient ways of external drainage
1. search engine promotion
For example, we are in the Amazon, including Aliexpress and so on, you sell very well, say, September is the outdoor tent, I have good flow in the station, you put this on the search engine, put it on Google, put it to Yahoo, and still explode, because you have locked the user and the goods, we are more to look for more needs of your user's goods, and more demand goods users.
Common search engines such as Google paid search ads, Google wangmeng ads, Google shopping, bing, Yahoo, and local search engines are all good choices.
2. video marketing
Its advantage is to increase the multimedia, may be the search keyword is only use a word, but video marketing has pictures, there are actions, and operating steps.
Such as YouTube, vimeo, Dailymotion.com, etc., especially adapted to hot and low-priced products. Can be directly found with the fans of the internet celebrities to promote, to run a account time spending too much.
3. community marketing
On the SNS platform, be sure to have a group of your own fans and identify with your group, using the display products, storytelling experience, to attract users attention, and then focus on crowd flow to the platform shops. The most obvious reason Amazon sellers are using outside ads is community advertising, because it is now almost a community account, and people who don't have Facebook accounts in the United States are very rare! So advertising on Facebook can reach the most people.
Three strategies for Facebook drainage ：
Professional operation of enterprises: enterprises settling customers' construction sites, equivalent to fish culture, time – consuming, but we must do.
Fb ad drainage: you can drain the Amazon product directly by purchasing the display and click.
Red – star marketing drainage: positioning accurate red – star fans, with the help of each other.
In addition, Twitter, Instagram, Pinterest, and quora are all good choices.
4. shopping guide website
Finally, the shopping guide website, the advantage of the shopping guide is that we will have a group of users, users like to compare the price of the website, your goods will have a part of the merchants to correspond, the user to see the price, and then buy.
The SlickDeals, PriceGrabber, Shopping, Fatwalle, Kaboodle and other discount and price shopping sites, let your products be seen by more customers.
Efficient tools for external drainage of medium and small sellers
1. AMZ promoter
AMZ promoter can help sellers make a landing page, and the landing page is designed to guide buyers to the target page that the seller wants to see, such as the listing page for your promotion. Sellers can create pages of preferential activity to provide commodity information.
This site has the number of countdown, let the seller have an urgency, see this commodity too late to sell, will be bought by others! Stimulate the desire to buy! The price also has the discount code and the most important shopping cart link, the buyer wants to buy can directly enter the shopping cart to the Amazon page for payment.
If your discount code wants to send a buyer interested in buying your merchandise, your promotional page can also help you achieve this.
AMZ promoter is good, but in a monthly payment mode, regular payment of us dollars every month.
Once the landing page is good, the seller can match the station ads, let the buyers outside the station to connect to the landing page to achieve effective advertising, the premise is that the site of the advertising site traffic must be large will have effect.
( 1 ) PicMonkey is an online picture editor, the basic version is free, but to upgrade the version will be paid monthly, the full version will have more features. Users can use it to design beautiful picture quotes, make quick touch of pictures, adjust images or overlay pictures with text.
( 2 ) the work premise of Pinwoot is very simple: collect seeds by focusing on other users, and then send them to others, so you get a fan. It's like mutual fans, but the focus network feels that this tool is relatively interactive.
( 3 ) ShareAsimage allows you to create dynamic quotes from any web page, including yourself, and the photo quotes on Pinterest are very popular and spread like a virus. Simply register a account and drag the bookmark tool ( bookmarklet ) to your browser bar, select the text you want to use in the quote, and then click the bookmark tool so that the image can be directly shared or saved to the computer.
( 4 ) Pinvolve is a good app that automatically synchronizes FB and Pinterest. You can create a separate ms.woo – like tag on your fan page, and when you are hesitant about an image on the p label, a " pin it" button appears. Click to post the content directly to Pinterest.
( 5 ) Reachli is a multi – platform visual content marketing service. The tool can also create and promote content on the same dashboard as Pinterest, FB, Twitter, and Tumblr. At the same time, reach Li also provides the function of analysis and measurement results.
( 6 ) Tailwind is a powerful analytical and activity management tool that can help us discover not only the most influential pin ners, the identification of traffic pin, tracking account participation, but also the ability to monitor competitors. The most important is that it integrates Google analytics to help companies better analyze and manage.
( 1 ) Flipgram allows multiple photos to be pieced together into an Instagram video;
( 2 ) we can add your website or your blog to the Instagram profile, but like2buy can help you do more work;
( 3 ) Layout is a simple yi tu app developed by Instagram, which allows you to piece together 2 – 9 pictures into a picture;
( 4 ) if you want to send your Instagram post regularly, you can use ScheduGram to set the content of the Instagram post in advance, and set your time to automatically send it to you.
( 5 ) Inconosquare is one of the best Instagram analysis tools available in the market.
It can effectively help marketers to clearly analyze their own account number comments, likes, follows and messages;
( 6 ) Over can solve the problem of adding any font to your Instagram image.