The flow thinking application of sellers on Amazon
First: I take anker as an example. I want to tell some Amazon friends who are going to get out of the station. even a big company like anker doesn't directly drain on Amazon. so if you want to direct Facebook, the traffic on YouTube to your store, this requires you to think seriously, and you need to think about it again and again when doing this.
Second: similarly, I also very optimistic about the independent station, the user dragged in their own hands, this is my consistent thinking. Stand alone can allow you to deposit users, while Amazon does not. So anker is very good, you can place an order at an independent station, and let users go to Amazon to place an order.
It is very good to give the user the option of placing an order.
For small and medium-sized sellers, in order to allow users to place an order on the stand alone, compared with Amazon, can set the price of the independent station a little cheaper, and anker is already a brand, maintain the price consistency is necessary, the small and medium sellers want to learn to be flexible.
Third, I just analyzed with you, anker is through the independent station to drain to the Amazon. If you are also connected to this pattern, it is obvious that under normal logic you should follow these steps:
First of all, you want to be an independent station, right?
Second, you want to optimize this independent station, right?
And then you want to push this independent station, right?
Finally, you want to optimize the independent station, data analysis.
Each of these points is relatively large, especially the second, third point.
The second point about the optimization of independent station, involving SEO friendly, this is a huge topic.
The third point to promote this independent station, this topic is even bigger, the promotion way involves the inbound SEO, SNS, blog, forum, video, industry celebrities, advertising ….
Okay, guys, what do you think about this place?
Stand alone is an aircraft carrier, want all kinds of matching! You want users to be dragged in your hands, but you need the operation and ability of each dimension, which is not what the average person can do. Ok, even if we compare horizontally, you do better than your domestic counterparts, but your language, your promotion, the friendship of your website, this is less than foreign, this you think, do you have time to invest, have patience to invest in this process?
These problems are very real, but many people do not do too in-depth thinking!
If Amazon this platform gives you traffic, you do not do well, do not want to do some external drainage, this has nothing to do with you! In the final analysis, you did wrong when you first chose, don't expect to pull you up outside the station, besides, the direct drainage is a huge risk and uncertainty.
What am I supposed to do？
For myself, I must do my own independent station, slowly optimize, have consciousness, have a plan to drain, I think can do. Many people's failure is to do things not firm, no planning, too quick profit, such sellers, I really do not recommend, and do not want you to do independent station. This thing is good, but can't be realized for you right away, his effect is behind!
There are several questions in this:
1. outsourcing services, for example
2. for example, you recruit people to do it
This topic is also great, but maybe you can read these articles and maybe inspire you.
How can the factory B2B play the cross-border e – commerce?
Why does the factory b 2 b do not do a good business?
Is it possible for B2B to cooperate with e – commerce company?
How does the traditional factory layout cross – border e – commerce
How do companies detain people?
Okay, back to our topic today, how do Amazon sellers do the traffic?
In the same article, I mentioned that some people don't care about Amazon's traffic at all, that is, directly introducing inbound traffic to their listing.
I said, these people don't rely on Amazon's traffic, they are very confident in their ability to drain. But you will ask, why is the traffic outside the station not directly imported to the independent station, then not better?
There is a problem in this, that is, for the user, Amazon natural has a trusted nature, he solved the problem of user trust, and independent station can not. Who knows if you are a phishing site, who knows if your payment information will be leaked? Who knows you paid, will the website ship?
So for people with traffic thinking, just import the user into Amazon.
You, some of you are still a little strange!
Here, let me give you an example:
We often see some people on the railway station – the subway, the young sister-in-law – in – arms, with a piece of paper in the hand, and then don't talk, always pointing to the drawing to ask us to donate …
The vast majority of people, basically see this scene will not pay for donations ( I really do not understand, a limbs young girl, the Fei to do this kind of begging? )
But, you don't say, there are some people who donate …
You will ask, why?
The world is so, you think the vast majority of people will not do, in fact does not mean that others and you will not do this thing!
A QQ group, such as my Facebook marketing group, 2000 people, suddenly everyone in the chat jumped a message, similar " the perfect breast enhancement, as long as one week guaranteed to have effect, no effect guarantee refund, please contact QQ: 123456."
So you see the news, you think it's stupid
This advertisement is wrong group, my is the Facebook marketing group, you send a breast enhancement advertisement, this is not hang dad?
Such ads, users should be very offensive, you think absolutely no one to buy.
But, I want to say, you're wrong!
Let me tell you the industry chain behind you!
Have you ever thought, a QQ number if add 100 groups, each group has 2000 people, that there is a 20 – 20w audience!
Have you ever thought that if it is 100 accounts, in one day at the same time to send such ads, there are 20 million, is 20 million audience ah.
Have you ever thought that if the conversion rate is 0.1 %, that's 20,000! ！ ！ Well, you say 0.1 % is still a little high, so how about 0.01 %? That's 2,000! ！ ！
So, sometimes you look a lot of sb ads, you think there is no one to see, no one click on the thing, but someone goes to click to buy!
So, you should be clear why the fraud phone so many, why so many funny fraud SMS, and can deceive so many people!
Never see the world in your mind!
This is the flow of thinking!
I don't care what users, I don't care what products, I only care about the flow!
So if it is flow thinking, what should it consider:
Number one: how the account is not blocked to the maximum extent possible
Second: how to add more groups
Third: how to maximize not be eliminated by the administrator
The fourth: account number how to produce
Fifth: how to run the account number in batches
Sixth: how to ensure that the same text and links are not recognized by the platform, or by k
Seventh: how to ensure that the account number is not associated
Eighth: how to use the software automatic batch operation
Flow thinking, must solve these problems!
Amazon sellers, many of us really do not have this ability to do this, especially in the platform of the red sea, the rule is perfect, this road is not suitable for most people!
But … ( remember to see this later, you should be excited )
In fact, there are really peers around to do this, and do very successful! But their problem is the eight issues listed above, not the product.
Ps: in particular, many people with traffic thinking are doing the flow, not to say that he really does not pay attention to the keywords in the Amazon station, such as the keywords, description and so on optimization, in fact, these people are very important, but only those people are more concerned about the traffic outside the station, not limited to the flow of Amazon.
Flux thinking always has the space, he grows in the early stage of the platform, the platform rules are not perfect, you can quickly copy the batch, and early layout, this is your leading many competitors advantage. This will involve another topic, such as the early capture of the early bonus of the platform, how to have poor information …
Flow thinking is different from user thinking, this we have the opportunity to share …