2. before the shelves, do all the product keywords and description, and the most important title, key words [ I generally don't fill in, do not fill in my reason ]
3. when FBA arrives, find 10 top reviewer, 5 – 6 video video review, and the rest is the picture.
4. next is the most important promotion, the promotion is divided into the station promotion and the station outside, the station; The most simple and crude is the mass of keywords to promote the establishment of the first group of three groups of manual, high prices, running for one or two weeks, and then delete, delete, delete, and establish a second rent, the important key words in one group, high price, third; It's automatic
5. stand outside; A simple and brutal approach is to do 50 % – 70 % off – to YouTube or Facebook Reds to release 100 – 300 products; The method is: Reds – share product information [ daily renewal discount ] – independent station [ preferential code ] – Amazon store
6: two points: as for hyperlinks, look at the personal will,
Second: on the scalping, look at the office, do not recommend so much, there is no natural deal brush and no use;
In fact, in my opinion, some so-called EPIC methods do not necessarily suit you, the EPIC methods rely on their own to test the accumulation, I do, I do not know how daka do, do e – commerce in my view, the sharing of 2 days, is all the main things, and more is to touch the platform and business bottom line!
With regard to the commodities selected
1. the initial selection of small sellers suggests that you can give you a good price and account period of the products
If you are not bad money, then do the preliminary analysis input a product, professional to do
I am a small seller, I suggested to do the long tail, the long tail can balance the low season and peak season operating pressure, followed by the long tail of high profits
4. choose the right fit for yourself, and don't suggest to start with the analysis of those selling, those bad sales to do, this is not suitable for small sellers
On the record of brand
Amazon's rigorous review of UPC in the future, brand filing appears to be related:
At present, the brand record [ is the trademark recordation ] need to be prepared:
A name of a trademark
B website [ the latest recordation needs website contains pictures with product logo for the catalog matching with Amazon. ]
C products and packaging pictures with logo
D a trademark at the end of the mailbox
In fact: there are no trademarks, only if the above conditions can also be used for brand filing;
On the classification of products
1. the node is important, if you don't know which node to put the product on, which node is the most sold
2. the starting point of small nodes is low, but the slow pace of sales growth is slow, the singularity of large class nodes is a little high, easy to maintain, competition is big, sales growth rate is fast.
If you choose, you will be good.
About product title and description
1. product titles
Analysis of data and key words in the early stage
The first few characters of the title are a large proportion of the search ranking
The title of the product is shorter and easier to be grabbed
The product description individual thinks that many native people write are focused on function and ease of use, and Chinese sellers write functional parameters [ I most also write functional parameters ]
3. on keywords
Make enough preparation for the first time! [ I'm a mass of add, high price, run for a long time, then delete, then add and then delete, my method is more traditional ] the title is ok, you need to do matching Amazon rules and search rules,
Key words for the empty I post a post, I will not say, some things need to go to the test will know!
Regarding add the product to the shelves
1. a kind of using background to add
2. a form to be added
At present, the background more refined the form to add products information, so when the product on the shelves, the table added more accurate to comply with Amazon rules;
On the advertisement in the station
Stupid method: search the main keywords, in the Amazon search box to have a drop down, search, and then organize
Smart method, but not good: using software to grab, in fact software is a principle, but the software can grasp the latest hot words, ultimately to analyze, organize.
Amazon recommendation: Amazon will actively recommend words in the CPC, it is suggested that all relevant words should be selected, add, add the above keywords to the CPC, swish high bid, insist for 3 weeks, then delete, fine maintenance.
The automatic CPC is very useful in making long tail products, not to mention that you can never make the Amazon money
On request for product review
There are many software in the market, I have bought the test, there are a lot of problems, for the products and accounts I use is the most original method!
Good operators can bring you unexpected gains. " this is really important."
3. product review best with pictures and videos, not easy to delete
With regard to the removal of product review
Amazon push products, most afraid of competitors to leave a bad review, encounter a bad review I tested the method:
If you encounter professional writing bad review, removal is very difficult!
1. open case, Amazon background has clear support review removed
2. likes – likes for poor bad review
3. likes – likes for good evaluation [ current likes are some of the failures, don't know why ]
On the relationship Frequently Bought Together
Recently, many people have been through the review of the associated sales of Frequently Bought Together, I personally tested but the final products to help people sell! So a little bit of bullshit! You can try.
The role of the Frequently Bought Together, I think it is still to be clear;
The main application of Frequently Bought Together is the same, you buy a mouse, you will buy a mouse pad, or a battery;
If you apply the link of Frequently Bought Together, you completely make the related accessories of Moldbaby into the long tail;
This need to understand the product, anyway, I did so; Spare parts cost 4 yuan, I sell 8.99 knife associated to high exposure products, so the two products bound together;
If you want to be a Frequently Bought Together buyer of the together associated sales, the best way is to buy Frequently Bought Together to your own products,
I test, the first binding, second; Purchase by the same person, third; Write a review, this description of the association is stable, two new products are related to each other will appear in the case of Frequently Bought Together, do not believe you to try!
A pit [ personal view ] about the promotion outside the station
[ station deals ] + [ standing outside the station ] – [ external new media ] – [ independent station sedimentation flow ] – [ to Amazon store ]
1. the flow precipitation of the independent station is very important
2. time monitoring, conversion rate
3. do not introduce garbage flow, leading to decrease of conversion rate
On the Amazon alliance
The advantage of the Amazon alliance is that you can promote your products, and Amazon will return your expenses and apply to join the Amazon alliance [ steps are simple to register Amazon account + site + domain + domain + product + submission ]
After the application, you can generate the Amazon alliance short connection, there are three ways to choose, can own their own website to promote their own products, if there is conversion, Amazon pays you [ a lot of outside promotion to do so ]
To properly promote your site to have orders, no order conversion will be over
On daily operation [ operation management only for products ]
First: focus on Amazon. com announcements are important
1. the treatment of product review: the product should have 10 – 20 review in the initial stage, and then the good product accumulation likes;
2. the daily increase of product review
3. the incremental update optimization of the long tail key words
4. there is a necessary continuation of the list
Update the latest practice [ 7 July 2016 ]
[ 1 ] to give away the outside of the station, give 50 % discount code in the case of no kind of lottery, and timely promotion of the continuous out of the list
[ 2 ] to test a flash spike [ not required for a global open shop ], find a lot to play with. if you want to do an incremental update, it is a good choice. as for how to let the system crawl your product to do a spike, this requires the precipitation of [ time + FBA ].