Amazon external drainage refers to the seller to achieve the purpose of promoting their own store sales, through the resources they can use to attract potential customers directly to their own platform shops. Current external drainage usually refers to the use of Facebook, Twitter, YouTube, Pinterest, slide and other SNS platforms, to show products, tell stories and so on, to attract users attention, and then focus on the crowd to the Amazon platform store. Of course, the EDM mail impact is also a way of standing out.
The importance of external drainage
Inbound traffic is based on the interest in your drainage products or brand stories, and naturally boost sales of your store. as a seller, increase in sales, natural acceptance and satisfaction of the platform, growth as a long-term loyal seller, the relationship between the seller and the platform is naturally more solid, it is of course a matter of time to promote sales of sellers.
In addition, for the platform to attract more people to know their own platform, and then enter the platform to trade, this is the top priority of the platform promotion, and at present, the cost of the drainage of any one platform is huge, but even the huge advertising cost, some traffic is not the platform itself can not attract and import, it is because the platform is more like the seller to go to the external drainage, these flows, for the platform itself is almost zero cost of high-quality flow, why not?
Without spending money, and can import high – quality flow, the platform will naturally increase the importance of external drainage propaganda.
The specific ways of external drainage of Amazon station
The following are specific ways to share:
1. put words and picture advertisements in different review stations. Such as, elance, trainer, trainer
2. video stations abroad: video site: YouTube, vimeo, daily. com, can be directly found with the internet celebrity collaboration, to promote, it costs too much to run a account.
3. draining on social platforms, Facebook, Twitter, Instagram, Pinterest, quora, vk, but you're going to drain on this social platform, be sure to have a bunch of your own fans and identify with your group. Fans can also use the internet celebrities who already have the same location to drain them directly from the internet.
4. blog drainage: free and paid.
Free is the self – built blog. There are several or more issues that don't matter, and the software directly reads the slick deals, the slick deal updates you're updated, and slowly attracts a lot of people, and then 50 % of the products will be put on their own, but 50 % of the product, because a lot of people actually do it.
Pay is to put words, picture ads in different blog posts, click pay. In addition to this can also find the blog main cooperation in the blog soft implants information, easier to bring drainage.
5. internet celebrity drainage
There are many references to internet celebrities, the resources of internet celebrities can be found in mode global publication, mode itself is a female fashion app for overseas internet celebrity shopping guide, gathering a large number of internet celebrities, internet celebrity resources to provide the seller to do drainage. Internet celebrities have their own social networking sites and blogs, traffic is relatively large, it is difficult for the general businessmen to find these people. Higher performance-price ratio.
6. drainage of the forum station
The forum has two methods, in fact, some forums can be their own hair, although the flow is not large, but the transformation can.
Another way is to pay to pay a small amount of money, a brand of the sub – forum, but tried, not necessarily have a lot of traffic. Like the famous yell. com in Britain
As long as the Chinese brand in the forum, you can also send in the inside, just to know how to know.
7. a coupon station
A coupon station has no big impact, but a coupon for a good brand is also good. put words and picture ads on the big coupons and pay for it.
Retail me not ranked high, allowing free delivery of a coupon, the effect is good. There are also some coupons for a coupon.
In most cases, you should join the Amazon alliance to get into more coupon stations.
8. deal station drainage
This Reddit traffic bar is a pity, but the conversion rate is not guaranteed. But with the deal, it is absolutely not the case.
Put your text or picture ads on the deal stations in different countries.
Each country has a national deal stand, Canada has red flag deals, France has deal ABS, Britain has hotukdeal, wow, KGB deals, Spain has tringa, letsbonus, Russia has my SKU. the United States has more: deal news, woot. com
Japan has: ra coupon. co. jp /, pon pare. jp /, kakaku / etc
Drainage of industry stations
It is recommended to drain to the website and import the Amazon:
Similar to anker, the advantage of this approach is that we can deposit customers through re – marketing and collection of mailboxes, we know that Amazon does not provide customer email, and do not have a retail mailbox is not a sustainable development.
It is recommended that Amazon's old customers be deposited on social networking sites:
Mainly by sending brochures in the product and using Facebook advertising ( which is to import the Amazon customer phone into the custom advertising group ) to guide the old customers to pay attention to our corporate home page, the platform is more difficult to do the brand, but can be a screening of effective old customers effective channel.