How do Amazon small and medium sellers do external drainage?
Why do you want to do the outer drainage?
When it comes to external drainage, you must first say that inbound traffic is analyzed, and the Amazon traffic is mainly composed of several major components: keyword search, classified search, promotional activities, PPC click and stand advertising.
In short, the factors affecting the flow in the station are two: post ranking and advertising expenses. For the inbound traffic to the post, when the post occupies the best seller position, the traffic reaches the maximum; For the station advertising, on the premise of ensuring the efficiency, of course, the more investment, the greater the flow, the greater the flow, but everyone knows that the advertising investment can not be unlimited, many sellers are difficult to bear the cost of PPC, not to mention the purchase of advertising space outside the station. When the flow of traffic in the station reaches the bottleneck, it is natural to think of external drainage, that is, outside the Amazon to advertise their products.
External drainage belongs to the category of marketing, and many people do not know the difference between the market and sales, in fact, the difference between the two can be simply understood as: the market is money, sales is money, the market money is to sell can earn more money. Why do you want to emphasize this point? When I communicate with many sellers, I hear the most words: how do I charge for this? Of course, to charge, the seller who prepares to do the external drainage must have a clear principle: the assessment of the market cost is not the amount of money spent on the assessment, but the assessment of how much money has been earned, that is, the ROI we have said.
Let's think about what additional benefits can be derived from external drainage and expanded sales. The most immediate bonus is the big increase in sales, most of the time, inbound traffic is lower than normal sales, because most of the time you need to give outside users some extra benefits, but these extra increments will have two benefits: the first is the extra sales increase directly to your post, thereby improving the ranking of posts and getting more of the quality traffic from the station; Second, the increase in sales can later reduce your purchasing costs, resulting in greater price competitive advantage and gross margin. To enhance the popularity of the product, to increase the search within the station is not to mention. We found that the virtuous cycle of Amazon product sales has begun to be established.
How do Amazon small and medium sellers efficiently do external drainage?
1. social media promotion, first social marketing
The beginning of the article mentioned several channels, are the mainstream of foreign flow channel, the flow is very large, but for the seller just started to eat these traffic.
Personally, the direct hit advertising is the next worst way to do external drainage, high cost, and the conversion rate is not guaranteed. So, for social platforms, Facebook, Twitter, YouTube, Instagram and Pinterest, I recommend " social marketing first. ".
Facebook and Twitter: as a category, affiliate operations, take the time to run the official account, accumulate a certain number of fans ( to do new product market research, product giveaway activities or lottery interactive activities can suck powder ), and then gradually do the drainage work ( fans interactive activities, page speed push or advertising, etc. ), so it needs a long period, but suggest that we do it immediately.
Youtube: YouTube operations must work with a video player, so that video views are guaranteed, and it is also recommended to communicate with the people, taking Amazon products links, or even discount codes, in the release of videos, for customers who need it. Generally these people respond very slowly, because many people find their cooperation, but it is worth waiting for one of our most successful videos, waiting in line for a month, but the first month after the launch of the video was Views, then kept at least 10 w per month, now accumulated over 100 w views, the cost is only a sample.
Instagram, Pinterest: partial, so these two channels of product promotion chart and advertising planning capacity is high, generally is the big brand to do the publicity, for Amazon sellers, the operation is more difficult, not very suitable for getting started, of course, or to see their own product characteristics.
The forum is also a kind of media. The biggest forum in the us is Reddit, which allows users to create the topic blocks themselves, so the content is a hodgepodge, and every one has to subscribe to the relevant information. Amazon deals, Amazon top, and shutupandtakemymoney, with interested sellers taking their time to study, are not clear. Another forum station is a little more complex, need to join the alliance, of course not to join the alliance can also think of ways to promote its special promotional blocks, but the use of less than the form.
2. the advantages and disadvantages of Google ads
Google AdWords is a channel because of the simplicity of the operation, plus the promotion of agents, so most sellers will try, but the real good should be few, especially for novice sellers, here first, the personal understanding of the Google AdWords advertising, and then share ( because there are too many aspects of practical operation ), Google AdWords traffic is overwhelming, but for Amazon small and medium sellers, if there are no brand advantages, product differentiation advantages and financial advantages, it is difficult to achieve a satisfactory ROI, and the actual scale effect is at least 3 months or so
For Amazon sellers, if there is no brand advantage, Google AdWords advertising easy to do for others wedding dress; Without differentiation advantage, the cost of advertising is too high. Without the financial advantage, it is difficult to insist on the depth test, unable to obtain the real data. Therefore, it is suggested that the sellers should start small scale test, get the first conversion data, then concentrate on the conversion of higher conversion products, and continuously optimize the improvement.
3. quick effect, the promotion website uses the analysis from above the introduction, everybody may feel that the external drainage work has a distant and unreal feeling.
This is because everyone is concerned about the need for long-term investment in the channel of operation, however, once these channels are mature, the benefits are unmatched by any other channel. For the beginner of Amazon small and medium sellers, here share some of the fastest getting started and the fastest effective side drainage way. In the United States, for example, there are many other sources of external drainage, such as the slick deal, kinja deal, woot, deal and deal news, including retail me, fatwallet, and coupons.
Deal station ( professional discount promotion website ):
The largest deal in the United States is the slick deals. net traffic accounts for more than 90 percent of all the us deal's total deal flow, and is definitely the big MAC type in the deal. The slick deals background algorithms are tight, and the rules are very strict, with particular emphasis on the maintenance of loyal users.
For Amazon sellers, the product must meet two conditions: the Amazon account rating must be above 1000, and the second post's review number of not less than 50. There was a new rule last month, and the Jia on a post could not exceed 20 percent, but the request was canceled a month later. Meet the above two conditions, also can not blindly register accounts, publish promotional information, the slick deals strictly prohibit the seller to do self – marketing, the detection of new accounts and associated accounts is very strict, once found that the seller is doing self – marketing, will immediately seal the user account and ban product information containing relevant keywords, serious or even permanent ban.
So don't try your own post to do marketing, but through other channels to contact the slick red stars, communicate and collaborate on product promotion activities. there are a variety of contacts. you can search through Skype with the same name, social networking sites with the same name search, peer exchange, or freelancer platform to look for, but never use the inbound letter to contact, the newly registered account does not have any unusual operations, such as frequent likes, comments, or trying to post. Although the reds are difficult to find, but the accumulation of three high-quality red star resources will be enough to use.
The next thing to recommend is kinja, a deal board below the life site, which launches " today's best deals" for the ecommerce platforms, which is, of course, the product sales promotion information for the Amazon platform, which is biased by life to launch promotional activities for branded, 3c, innovative and new products ( upgraded products ) with only one form: online presentation, edited and published by the seller's application. The upper paste activity rules are relatively fair, and free of charge, the traffic is huge, the user positioning accuracy.
The other deal stations in the United States are less traffic, and the rules are relatively simple, and are not tired here. the mainstream deal stations in other countries mainly include: Canadian red flag deal; Hot UK deals in the UK; France's deal ABS Germany mydealz, mytop deals and Japan's kakaku, the rules have a lot of interoperability, and later to share detailed practical experience.
A coupon station:
The biggest coupon for a coupon is a coupon for a coupon. com, but it needs to be settled or joined in the union, not the details of which can be explained in a comprehensive way. This needs to mention retail me not, this site is a special code – sharing, any seller can be registered after sharing their own preferential code, similar to domestic rebate network or quanmama, users in the Amazon selected products, if found the seller to share the preferential code, the speed of the station is very helpful, and some of the official display can also obtain additional traffic, is also have the " expand deal" role. The seller only needs to take the time to generate the coupon and publish it.