There is no need to do external drainage if station marketing is not done well
1. what is the Amazon brand?
Brand is the accumulation of long-term value. To do a new brand, you need to test your product is not accepted by the market, you need to verify that building a brand system is not successful, you need to accumulate the first group of users, you need to attract their brand first fans, and the ultimate goal of the brand is to negotiate, prevent and sell, to protect their interests, to ensure the product differentiation.
2. how do traditional enterprises enter the Amazon brand
From the current situation of Chinese foreign trade, more and more factories, foreign trade companies from B2B transformation B2C, the transformation channel more is the choice of Amazon, Amazon is to create a brand platform, in the Amazon brand is divided into three stages:
The first stage: pick products, OEM. This is a faster entry into the brand sales, but pay attention to product certification, especially electronic, food, clothing, toy products certification.
The second stage: join own elements, design product form and definition, form unique brand, only have their own elements and characteristics of products, can form a sustainable development brand, avoid homogenization competition.
The third stage: the operation of brand fans, establish the brand of word – of – mouth. Product fans can bring the visibility of the product, ensure the stickiness of the product, and improve the product's conversion rate in Amazon.
3. how does an enterprise build an Amazon real brand?
The real brand is not to say that a product affixed to a trademark can be called a brand, a brand must have its own connotation. Amazon operations to a large extent by product quality oriented, to have real brand, first you need good products, product quality is the minimum standard; The second is to consider your product is not suitable for marketing and marketing, and finally is the product on Amazon's brand operation strategy.
4. how to evaluate the effectiveness of marketing for the whole company in the process of external drainage or Reds marketing in the process of corporate team operation?
If you don't go to the stage of brand marketing, that is, you are still in the sales stage, I personally think it is not for social marketing.
So what are we focusing on? After the product was added to the shelves, through optimization of our products, optimization of review, optimization of the title, let our products from a single, two to 30 documents per day, we are more focused on what we do now.
This is my internal company, focus on a new product category, how to do faster in the entry, I did three main actions within the company:
1. reach 20 % – 30 % of orders through external marketing
2. through its own optimization, some channels within the station reach 20 % – 30 % of the order
3. to find ways to push some VP back through some tools or background to form a closed loop with product optimization,
If you can do the above, your product is going uphill.
5. how to determine if the product is going to be marketing outside Amazon station?
First, I will choose some products, the product is priced at about 80 – 100 dollars, research and design the product keywords, and then determine if it can afford the following promotional costs, I will do the Amazon station marketing; Second, determine if your product is on Amazon this trend; Third, do not drain the listing of your own products at all stations, because the flow of the flow is not accurate, we are doing the independent station filtering.
6. professional evaluation and use of Amazon inbound marketing promotion?
First, when a product starts to do, we ask the professional cepingshi to measure, he can help your customers, to determine your product, improve your conversion rate.
The second 10 million do not use interest – induced professional measurement to say good things to your products, once found by Amazon platform, will give you a very serious warning or punishment;
The third professional cepingshi gives you the role not to charge the quantity of your product review, but to influence your customers through his professional evaluation to improve transformation.
I am here to give you a reminder, if you do the inbound marketing to flow into the purpose of the words, you need to explore the station marketing done well, if the station does not do well, the external drainage is not necessary to do.