Understanding the concept of external drainage, we would like to think, why all platforms are vigorously promoting the importance of external drainage?
Promoting seller sales is, of course, the first reason for the impact, inbound traffic is based on your drainage products or brand story and so interested in, naturally can pull the sales of your store, as the seller, sales increase, nature will increase the platform recognition and satisfaction, growth is a long-term loyal seller, the relationship between the seller and the platform is naturally more solid.
In addition, for the platform to attract more people to know their own platform, and then enter the platform to trade, this is the top priority of the platform promotion, and at present, the cost of the drainage of any one platform is huge, but even the huge advertising cost, some traffic is not the platform itself can not attract and import, it is because the platform is more like the seller to go to the external drainage, these flows, for the platform itself is almost zero cost of high-quality flow, why not?
Without spending money, and can import high – quality flow, the platform will naturally increase the importance of external drainage propaganda.
So, is it really that important for Amazon's new sellers to get out of the way?
As a novice seller, you must be familiar with many things, and you should do better to set the title, use keywords, optimize the five – element characteristics, optimize the characteristics of the five elements, quickly and quickly deliver the goods, guide the customer to a good evaluation, and do some marketing, instead of ignoring the front, put the cart before the end of a Facebook account, brush the circle of friends, and its name is " I am going to take out the external drainage. ".
As a small seller, you do not have a clear division of work, your individual or small team of natural limited energy, 100 birds in the forest, rather than a bird in the hand, and let their limited energy use in the details, rather than focus on the main rod is not relaxed.
The Amazon platform as the world's largest shopping platform, its original precision flow has been enough to support your idea as a small seller to grow into a medium – sized seller.
On the other hand, even if you really introduce traffic, and your own product optimization can't, Amazon is based on powerful algorithms to turn your traffic into a potential deal for other sellers.
Don't believe it Open any product, look at the related recommendation links below the product, how much is more than you sales, better picture, more evaluation, better price.
Of course, if one day, you make enough money, want to do something on Amazon, have feelings, then again to talk about the importance of external drainage.
If you really can not bear the loneliness, want to start a test outside the station, first assess the following aspects:
1. the flow in the station is high: to refer to the flow of the same category best seller, and not to be the level of flow of the best seller;
2. the conversion rate of commodity listing is higher than that of the main competitors.
3. the hot words level of the commodity PPC exceeds 80 %, and the level of acos continues to stay high;
4. the comprehensive score of commodities continues to be good, and there is basically no after-sale quality problem.
5. various feasible display modes in the station, especially the display mode of competitive goods, have also been used.
If one day, really start to do outside, please pay attention to conversion, conversion, conversion! Say three times. This is a lot of outside promotion companies or professional daiyunying people are not willing to look directly, do not want to be a specific digital problem. If it is to entrust some companies or operators to operate outside the station to operate, it is important to question the conversion rate repeatedly!