The clever use of own website under Amazon's policy
Starting from the site, as the name suggests, is to build a website, and Amazon is independent of each other, and no longer from the Amazon. In short, when you put on record, do you want to provide a brand independent site? Yes, that is the building of the website. Of course, there are many batches of the establishment of the company to help put on record, we may also think this thing for the record use, use up the record will sneer at the nose, discard the need. This is not true, and not true, since Amazon requires that brand companies must have their own self – building, and now more and more difficult, the need to be fine and shopping function can not be just a pile of requirements, it must have a role, and not just a record for a record. Besides, there are thousands of companies in the United States, and tens of thousands of companies, in fact, tens of thousands of fees and charges, in fact, the United States trademark registration and the establishment of the United States is not difficult, after the guidance of the basic themselves can be completed independently, and the subsequent problems ( such as filing back ) can be solved themselves, and do not need to ask for help, so this one hope can draw attention to, focus on this one.
Next, I'll talk about some of the useful features of the site from the Amazon.
First of all, no doubt, since the effectiveness of the establishment of the site can be used to do brand registration, this does not say in detail, after the brand of your listing is locked, no one can change your link, in the background of ve and sale, it is imperative to use the protection link. At the same time, the requirements of the establishment of the site are getting higher and higher, that batch production, Taobao production has not met the demand. And find the filing agent many inconveniences, the cost you do not say, after all the operation to pass them, you do not have the slightest degree of autonomy. In addition to the record, the effect of the site is to prevent and control people and sell, and control other people stealing your pictures, your copy, as long as you move your goods from Amazon to the site, and then to the various settings, and implant a special patent law, as long as anyone dare to steal the diagram, who dare to sell, who will rob links, one to one. Your hard – shot or outsourced pictures are greatly guaranteed. And Blow ebay is ok, no one can steal it. In addition, to know that Amazon has a Gao Bige and can prevent and sell the special packaging also needs to be built from the site to apply for, these efficacy are best to be used one by one, so there is a full control of self – building is imperative. Instead of casually taking a record, abandon it;
Second, whether it is a product issue or an account issue, even now the new account review, will allow you to provide the materials, the most important is the invoice and the rectification plan. It is certain that the invoice will be rejected, the modification plan is not so good through, the brand self – building power again shows, the invoice does not mean that your ticket is not a vat invoice, but your method is not, the quickest and most effective way is to combine the establishment with the invoice and the rectification plan together, I believe, as long as the Amazon will encounter this problem, more and more later, if the Moldbaby is sealed, the day is a huge loss, so we must be prepared early, my own account, using the above means, basically five business days can be solved Visible effect is the most magical.
Third, remember that I told you about Amazon's EDM marketing, believe that the recent title is then the reason for the buyer's complaint. Once again, Amazon is now cracking down on so-called email marketing, or non – licensed email marketing. For example, you directly using the code, you directly buy a so-called 100,000 mailbox to search for a host of hair, etc., the final result is either the buyer complaint title, or your mailbox your IP is sealed, or group mail is sent out of the letter or all into the spam. This Fei rude email is not a long – term plan for Amazon sellers to develop. To do the Zheng EDM, you must start from your own mailbox, then do a licensed to subscribe to email marketing, and this is a huge sticky and open rate, and the mainstream messaging platform is popular in this way, reaching 500 – 1k, you can even ask your reviewer to manually search your product, and use PP to make him credit card payments. Of course, the implementation of this EDM must be achieved through the establishment of the site, through the brand from the site and the landing page collection of Amazon customer mail is a complex but the merits of things. The specific approach is somewhat complex, but the merit of this work is still very worthwhile, to know that customers with viscosity are worth 10 general customers. It's also safe and green.
Finally, there are a lot more advanced features of the site, I give you a brief introduction, for example, now Facebook Google promotion, everyone is trying, and many people connect Facebook and Amazon directly to find the effect is very bad, in fact, this is not the main point, Facebook needs to organically integrate with your brand, through Facebook to give away the precise crowd positioning ads, and so on the website as a springboard, to promote your sales. This can dramatically improve the price / performance ratio of Facebook, especially if you sell products that are targeted at some precise people. The pro – effect was very good. At the same time, in addition to looking at the customer search term from the PPC report to find out how the real consumer will search for your product, now, by combining Google with your self – building, your Amazon trio, effectively filter out your Amazon product keywords. Know what your target audience is to search for the final purchase of your Amazon product. This is also a great magical effect from the site. In addition, revealing a little bit of heikeji, now the cost of scalping is doubled in the context of the establishment of the site can also solve this problem. Of course, this is not what heikeji, after all, I hate the so-called heikeji, do Amazon is not building the atomic bomb. So it's supposed to be tricks. By building the site to achieve effective cost – effective Amazon scalping model, this is also can be explored to achieve.
So, since the establishment of the site can be very good with Amazon, and you do not have to Google SEO, and not necessarily to do the Google AdWords, of course, do better, this is also the late goal, after all, their own station does not need 15p fees. And since the establishment of the site is not how to spend, basically not much cost, almost ignore. Compared to ve, the cost of American corporate warehouse is not general, of course, it is also a matter of opinion.