Do you know the formula of brand optimization for Amazon external drainage?
According to people in the industry, the brand building optimization formula can be attributed to ( UE + SEO + SEM ) + multiple UE = brand
UE ( user experience )
It is understood that the UE refers to the user experience ( UX or UE ), a purely subjective psychological feeling established in the process of using a product ( service ) by the user.
Because it is purely subjective, there are certain uncertainties, individual differences also determine that the real experience of each user can not be fully simulated or reproduced through other channels.
But according to industry analysts, " for a defined user group, the commonalities of user experience can be recognized through well-designed experiments. ". ”
So how does the user experience of the degree of goodwill get it?
First of all, it works for me.
An American needs to buy a black short sleeve for example, before the consumer buys the product, the consumer will lock the black coat in the Amazon search box, and then subdivide the keywords according to its own different needs ( for example: search for a black t – shirt ), so the product that meets the search result of this keyword is the most accurate and most useful for the consumer.
Reference is beautiful, when consumers search a product through the long tail keywords, the first picture that appears in front of the consumer is the first impression, as the name suggests, the first impression if can be beautiful and vivid display in the user's eyes, that will prompt many consumers to purchase desire.
Therefore, the main graph is particularly important in the listing of the listing, it is worth mentioning that in the use of the main chart, industry insiders suggest that the seller friends try to use 3d modeling master diagram.
Then, it's easy to use.
Easy to use refers to whether the user is easy to open the packaging package, this is a lot of sellers will easily ignore the details, in addition, in the box, almost all the use of English, according to the industry, most of the Japanese minority market almost do not understand English, if the use of English, will lead to a lot of return rate, therefore suggest that the seller's friends in the use of the specification of the specific problem specific analysis, remember that not all the use of the English description.
To be friendly, not only images and words can have a strong resonance with users, enough to attract people, in addition, to some small language sites, as far as possible in the packaging and use of notes, try to be local, " of course, you can find some local people to write some tutorials and after – sales, this time the most simple and rude way is to go to Facebook, strong local people, to be friends, so as to help you a hand. ”
SEO ( search engine optimization )
Refers to the English search engine optimization acronym, Chinese free translation is " search engine optimization. ".
SEO refers to the optimization through the station, such as website structure adjustment, website content construction, website code optimization, and station optimization.
For example, website promotion, website brand building, etc., make the website meet the requirements of the search engine rankings, improve the keyword ranking in the search engine, so as to attract the accurate users to the site, free flow, generate direct sales or brand promotion.
So what are the characteristics of SEO?
( 1 ) search engine promotion is the best way to promote.
( 2 ) low cost of SEO, avoid the promotion of bidding promotion and vicious cycle.
( 3 ) get more search engine entry.
( 4 ) natural search results are more easily trusted.
( 5 ) continuous effect, get more traffic.
SEM ( search engine marketing )
Refers to the English search engine marketing acronym, Chinese free translation is " search engine marketing. ".
The common pattern is divided into the following six points:
( 1 ) CPM ( Cost Per Mile, or Cost Per Thousand; Cost Per Impressions), CPM depends on the " impressions" scale, usually understood as the number of times a person stares an ad in a fixed amount of time, for example, the unit price of an ad banner is $ 1 / CPM, which means that every 1,000 people see ban – ner at $ 1, and so on, 10,000 times the home page is 10 yuan.
( 2 ) CPC ( Cost Per Click; Cost Per Thousand Click – Through ) to charge per click.
( 3 ) CPA ( Cost Per Action ) is charged by cost per action according to a valid questionnaire or order in response.
( 4 ) CPR（Cost Per Response）is charged for each response to the viewer.
( 5 ) CPP ( Cost Per Purchase ) is based on the number of sales pens to the advertising site after the network user clicks on the banner advertisement and carries on the online transaction.
( 6 ) PFP ( Pay – For – Performance ) pays for performance.
So, when can the sellers do outside marketing?
First, the product should have sufficient advantages, for example, whether the function is complete, the cost and the price will be lower than the competitors.
Second, the optimization of listing is mainly reflected in a +, ECB, video and so on.
Third, inventory is ample, how to estimate inventory, the industry suggestions, can directly from the competitors to do the price of promotion, and so on, estimated the inventory of its own needs to stock.
Fourth, the marketing expenses ( inside and outside the station ), according to the product formation period, promotion period, maturity and decline period, the four cycle of product marketing mix is different. " if it is in the promotion period, the marketing costs will need to be significantly increased. " the industry added.
Fifth, the operating specification in the station.
Sixth, know your peers, spend the corresponding time each day to peer on the post to learn about their sales promotion strategy.
Seventh, deal with the inside and outside deal. For example, when there is inconsistency in the sales promotion time between the station and the outside, some officials such as the administrator can be used to negotiate, ultimately to keep the sales promotion time in the station and outside, pull low sales rankings, and become the best seller as soon as possible.
Eighth, holiday. Refers to some stations and outside activities are mainly concentrated in the holiday period, therefore, holiday time for Amazon sellers of inbound marketing is also an important link.