The new product is listed, to attract buyers to pay attention to this product, interest in the product and purchase. To let buyers know your product is ok, first, the seller should understand packaging their own products. The so-called packaging is the listing optimization. In the product placement, the seller first to do the optimization of listing. And to do this optimization, is based on the understanding of the product, the seller should first understand what products of their own products, know what advantages and selling points, the basis to optimize the product. The optimized content includes product related price, picture, title, variant, key words, description of details, etc.
In making product optimization, the seller can stand in the buyer's perspective to check whether his product copy is tacky, can arouse the buyer's interest in buying. For example, you are standing in the United States, and in writing product copy, the language is as localized as possible. Because your seller is a local seller in the United States, if you use Chinglish, you may not even understand it, not to mention the crooked. So, the seller can use American English, if the English level is limited, the seller can also invite foreign friends to help write the product copy, can also be in some part-time job copy website, looking for writers write. ( for the website, see: https://www.iwriter.com/)
There is also a point to ignore oh, before listing optimization, the categories should be as accurate as possible, the put the wrong category must not be correct, such as the headset can not be placed in the category of phones, because it will directly affect the sale of products, some of the put the wrong product categories have been warned by Amazon. But if the seller finds that listing in a relatively obscure subdivision category, you need to adjust to other categories, you can try to adjust to the more popular similar categories, maybe it will be effective.
2. select FBA
For a new product, no gold shopping cart ( buy box ), no traffic, is not suitable for advertising, so after optimizing the listing, next, it will be the FBA. As you know, using FBA shipments can increase traffic and listing, and increase the opportunity to grab the gold shopping cart buy. The product is just on the market, if the seller cannot predict the sales, can send a small amount of goods to the Amazon FBA warehouse, as to how much, the seller can decide according to the product value and the FBA freight cost.
3. product evaluation
In addition to FBA, the seller should also give the product momentum, brush the product's sense of existence. Most buyers like to refer to the product reviews left by other consumers. As a new product, how to persuade buyers without good comment? So, the initial praise can add popularity to the product. For writers, sellers can find top 10, 000 customer, or product evaluator, on Amazon's official platform (http://www.amazon.com/review/top-reviewers ).
Product evaluator has a more comprehensive understanding of products, can make an objective and real evaluation, and put forward some evaluation and suggestions for the seller's products, the writing of the product is also relatively professional, these can increase the popularity of the product, two can seek professional advice, to find the possible deficiencies in the product or need to improve the place. This is very useful for sellers.
Locate the contact mailbox for product evaluator and send the message to each other. If the product is interested in your product, will be in the mail to further communicate with you, and then let the seller mail products. If the other person is not interested, he will say " no, thank you" in the mail, but it doesn't matter. the seller can send a few more emails and find several more reviewers.
In general, after finding product evaluator, the seller can promise to send the test product free of charge, or buy the product at a super price. In this respect, the seller can set the sales promotion code through the activities of the reduction of discount, and then donate the promotion code to the product evaluator, so that product evaluator can test the products in the store. As a result, both the order and the product evaluation, two birds kill two birds with one stone.
The product will be tested to different product evaluator, product evaluator will give different opinions. But product evaluator will not because you give away free products or give other small benefits, you will give you a five-star rating. On the contrary, some product evaluator may be because your product experience is very bad, it is normal to leave a bad review to you. However, these things sell the seller a little bit, after all, you are also asking for things,' yes' is better than nothing.
4. payment promotion of CPC within the station
New products to be exposed, want to be more sellers click access, need to do some marketing. For example, in the station to do the CPC pay promotion. In the previous edition of umineko | Amazon sellers attention! You must know the Amazon CPC station promotion tips, the CPC is known as " click pay ", that is, the seller through the setting of bidding, the keywords to promote product promotion. Do the promotion in the CPC station, need to get the gold shopping cart first. But the conversion rate after exposure is high, to a large extent related to the competitiveness of the product itself. Therefore, to do the CPC pay extension, the seller can review the cumulative to two thirty before do.
The above optimization listing, selection of FBA shipment, product evaluation, and the cost of the CPC payment promotion is the standard of the new products.
5. other forms of promotion outside station
In fact, there are many ways to make a product fire. For example, in addition to the promotion of the station, the seller can also do some external promotion. Such as in the user community large, large flow of YouTube, Facebook and other social media or some professional forums to promote. According to the characteristics of the product, the seller chooses to put the link of Amazon listing to the corresponding social platform, to the flow to the Amazon store, and then expand marketing. And what is the hottest thing now? Of course it is an internet celebrity. The world is so big, the internet celebrity hot, not bad money sellers can " hook up" the internet celebrity yo. Because the effect of internet celebrities advertising is the bar. About other auxiliary promotion work, such as guarantee products on time delivery ah, do good after-sales service ah, these are not detailed here.