Amazon's external drainage tool, " big internet celebrity" - Twitter
On the Amazon platform, traffic and sales are proportional. The more traffic introduced, the higher the sales of products, the more likely to get Amazon's favor, and get a good ranking. The higher the ranking, the more natural flow of the Amazon will be, so the higher the conversion rate, the increase in sales, thus forming a virtuous cycle of the seller's account development. Saying so much, the key is to get the flow of your store as much as possible. Today, talk about how to use Twitter to drain.
I general idea: social interaction first then marketing
With more than 200 million users of Twitter, the traffic is visible, so it has become an important place for Amazon's many Chinese sellers to drain. Sellers are always tired of by smashing advertisements, doing content, inviting reds, and so on, all sorts of unusual strokes to drain. But personally, to the newly – started seller, or small seller, the initial hit advertising is not worth the loss, after all, this is a cash – burning job, the key is that the conversion can not be guaranteed! Of course, if you're enough, what you're doing is all right! Say again, do not smash the advertisement, what should we do? Personally, since it is social marketing, I still " social marketing first" bar! Ii. " should not do" and " should do"
What do you want to avoid? Avoid to be the " derivative ", I brush, I brush, I brush the brush, it is almost to take out the screen brush, brush chicken soup, brush advertising, brush sales promotion. The result can be thought, no one to answer, decisive take off, direct black, how bleak and more desolate. In this year, social networking is a trend, emphasizing the link and communication between people, people and brands, and we are concerned with people or things that are interested in themselves, it is difficult to accept the compulsory advertising in the mass media era. So to brush advertising, brush sales promotion, is a big taboo.
What is it? First of all, we need to understand what social is. Social is to make friends, so forget the advertising, forget the promotion, forget marketing, we first to take care, to make friends, gathered fans, build a high loyalty small community. To know, fan economy, community economy is absolutely the best way for most small businesses to create brands. In front of countless information and users, what you should do is to calm down to think, what is your target customer base and what do they need? What is the dissatisfaction, inconvenience and uneasiness? What are they interested in? How many times have you answered and solved the customer's problems in a timely manner? What resources do you have to share honestly, let them feel concerned that I am not a waste of energy, but useful, from the bottom of my heart to pay attention to me.
Second, Twitter " social" six steps
This is the point to find out that the topic is irrelevant, what about the good internet celebrity Twitter? I haven't written yet! In fact, remember the ideas above, basically do not need to say how to use Twitter to drainage, after all, most of us will use domestic micro – blog, it is not too difficult to play with Twitter. Just at home, we are not able to access Twitter, but this is not a problem and can be accessed using a VPN. As for how to attract fans, today to talk about the most basic. Only do this, you can work in other ways and functions.
1. continuous tweets
This should be easy to understand, you do not " voice ", where I know you go. Continuous tweet is the most basic requirement, and it is also necessary to brush the sense of existence. Of course, that sentence, the brush sense is not to say you want to be on the screen to let people want to directly off you, please grasp a degree, can not be boring.
Here must be the focus of the reminder! The article, you must to take care, if you are dealing with errands, casually put together, I advise you still don't go blind, wash and sleep, so that your sleep can be more than a few minutes. Seize the user's interest, the topic of interest, and also what you are good at, can do, carefully organized content, so that every tweet you can pass yourself this one. I believe that your intentions will be felt, not only to be willing to pay attention to you, but also to trigger resonance, and then forward to share, his fans will be able to see your news, naturally his fans may also be your target customer group, so your communication broadens and creates a virtuous circle.
2. perfect your personal data
When the user enters your home page, the personal profile is the first part they see. If he has never heard of you before, it will be his first impression of you and the most important opportunity to see if you can quickly draw his attention. So here's your showcase, the perfect place to sell yourself. So, can you also consider to skillfully join your shop address here?
3. attention, praise and Forward
These three actions determine whether you are an active user, your activity determines your sense of existence. Pay more attention to some of the target customer groups, and give them more comments or likes. the more you are active, the more likely you are to be found and forwarded. Including likes to others, also is, must not be stingy with their praise. However, when the comments do not perfunctory, please carefully comment oh!
4. @ function
Be sure to pay more attention to Twitter users' evaluation of the company or product, especially good evaluation, please, not forwarding and EOTO ( @ ), what are you waiting for. To be aware, the evaluation of a general customer is sometimes more credible and is one of the most influential factors in persuading potential buyers. Of course, you may also encounter customers who are expressing dissatisfaction, and what to do, quickly resolve the customer's problem to ensure that such bad information does not form a vicious circle on the network.
5. topic labels #
" # ", the English hashtag, the hashtag we often say, was born in 2007 on Twitter, one of the most iconic features of Twitter. Now # is everywhere, and it has changed the habit of sharing information on the internet. Why is the topic label important when using social media marketing? Because a topic label can run through the same topic on Twitter, let someone who is otherwise irrelevant, because the same label is connected. Although the original intention is to allow users of social networks to participate in the discussion of real-time activities such as political debate, TV shows, sports events, etc. But it is clear that we can also better target the target group through this label. At the same time, you can also participate in the hot topic discussion on Twitter to meet " people of insight ".
As we all know, Twitter can only enter 140 characters, obviously, this is not enough to let you play, the advantages of the product can not be fully expressed. Therefore, at this time, pictures or video is very important, they can make up for the lack of text, not only so, pictures and video more concrete, can leave a deep impression.
In fact, there are many features in Twitter can be used, you first do the top 6 points, then slowly explore other new features. Wait for your fans to accumulate to a certain extent, you become " internet celebrity ", you say everything, everything you sell will be best seller!