On the cognition of cross - border people to the outside promotion
Everyone knows, the world of the internet, there is traffic, there will be business opportunities, there are business opportunities, there are commodities, there will be transactions, once discovered by the Chinese, the vast blue ocean market, gradually enter the red sea state!
Now operating Amazon, ebay, wish, Dunhuang and so on these cross-border e-commerce platforms, how much less know some of the platform to promote, such as: Facebook, Twitter, vk, LinkedIn and other platforms. So, on the question of external drainage, what does the promotion need to do outside the station?
Standing outside the promotion, can be simply understood as not in the cross-border e-commerce platform to do the promotion, all known as outside promotion.
Cross – border e – commerce is the development of traditional foreign trade, the traditional foreign trade use of email, Skype, whatsapp, forum and other traditional tools, although also always in use, with the development of the world economy, the development of the internet, promote the new economic model and the development of social mode, continue to permeate the life of the global people, are we far from the social life?
In Aliexpress, Amazon, ebay, wish, Dunhuang network and so on these cross-border e-commerce platforms, we can see on the right side of the product page there is a small circle of letters, or small square, this is our increased flow of traffic entry, are we really in use?
Take Aliexpress as a case, a company in Zuo, for a year or two, with operations, customer service, procurement, logistics, the supply chain began to stabilize; Now the platform is constantly adjusting, constantly in optimization, constantly push the brand, the seller friends are aware, the brand is not overnight can be done, is need of word of mouth and time to prove. This time, began to do some brand promotion, with the traditional method, constantly hair emall, constantly in the forum posts, constantly in the advertising, constantly active, do a period of time, feel a little effect, orders began to rise slightly. There is always an idea, as long as the continuous hair, continuous irrigation, orders and brand can be Shuang – feng. However, after a period of time, the problem comes out, every day emall, every day to send a post, every day advertising, our users every day to see your advertisement. Ps: foreigners hate advertising. Every day, look, every day, there is no buy, even pull you black, or help you delete. This is over, the order is gone, lost word of mouth. It's thankless now.
The question is, who is managing this thing? How do you manage it? These so-called promotion, is what we need? What if we're going to do it? What kind of way to do it?
Let's clear out a train of thought: the original Aliexpress team, procurement, operations, graphic arts, logistics, finance, the five blocks have been done, the part of the promotion is in the operations team, operations segmentation, product shelves, shop operations, customer service, more than one station promotion in the operation, everyone is basically in the store to operate this one of the right? Increase the workload on the basis of the original workload, not to mention the workload. Take the promotion of this, and say:
1. what are the promotional channels?
2. are these channels suitable for us?
3. what is the content of our promotion?
4. which are our target groups?
5. what kind of marketing should we do?
6. what effect does marketing want to achieve?
7. how can we achieve the effect we want?
8.What do we need to do the promotion? Funds Technology manpower Knowledge,
See if this is feeling the head is big! Previously, let the staff to do the outside promotion, no effect, basically all the articles of the bar!
However, the problem is not only these, but we may also need to consider:
1. where to find the talents who specialize in these matters?
2. what is the job to do? how should I arrange it?
3. how should performance be evaluated?
4.How much do people like this in the market?
5. would you like to work in your company?
6. is it another department or arrangement to insert it on the original basis
Of course, some of the sellers may consider the promotion of the money directly on the through train., the promotion of these stations has no effect., is it not the loss?
We want to say: whether we as the boss or employees, in cross-border e-commerce this ever-changing environment, only the initiative to solve the problem can let the team go further!
The following methods, if you feel suitable, or you can try it;
1. in the original team, single out a team member, start research to establish the company's outside promotion channel, and do the planning. ( team work, workload, treatment should also be taken into account oh! )
2. recruit full-time personnel to do the promotion outside the station. ( generally difficult to recruit on the market )
3. purchase services on some service providers.
4. let friends abroad help promote
For the seller, to improve the flow, improve the conversion rate, and expand the brand awareness is our ultimate goal.