How to create an Amazon moldbaby, let the product smoothly on the first page?
Countless Amazon sellers want to be able to create a Moldbaby to show on the official home page, which means not only getting more orders, making more profits, but also throwing out a few blocks from competitors, getting barriers and protecting the market. Since creating an Amazon Moldbaby is so important, what do you need the seller to do?
1. Amazon's request to the seller
Amazon, as a well-known international brand, not only for the application of new sellers to audit standards higher and higher, but also for the old sellers of the assessment indicators are more and more strict. It is obvious that the trend is to sell the seller to brand, to sell the seller to sell the small and beautiful shops, the seller wants to create a Moldbaby in the Amazon will have to cater to the game rules, less refined thinking ability to go further. Like love, some people value knowledge, some people value the character, some people value the wealth, some people look for the beautiful, the right remedy to the benefit of the infinite.
2. the buyer's requirements for the seller
Amazon buyers for the seller's requirements are simple: to accurately capture and describe your product, let me more accurate to judge whether it is what I want; Logistics and services are enough to satisfy me; I need to contact you. I don't need you to stop bothering me from time to time.
These requirements, Amazon's mechanism has helped buyers, and buyers have chosen Amazon, based on trust in Amazon, and believe that Amazon will recommend price – to – price goods for them, who are not concerned about which products they are manufactured, from which country they are shipped, or even if they don't even remember its logo, unless the quality is particularly good.
There are so many brands in the world that Amazon buyers will not be able to force a screening, Amazon rules have helped them to do this, product quality problems or description of exaggerated claims, no relationship, application for refund and to launch a complaint. If the seller calls a buyer or emails a message for harassment ( especially to a buyer who has a bad review ), Amazon will punish the seller for a certain amount of punishment and seal it when serious.
And Amazon can use the objective evaluation of these buyers, effective screening of the most cost-effective products, the quality is not good will be eliminated, the price and the peer is too far too ridiculous to be eliminated, the logistics will be eliminated in time will be eliminated, the service attitude will also be phased out, eventually forming a virtuous closed loop.
3. building one of the elements of Moldbaby: products
Knowing the requirements of Amazon and buyers for the seller, basically we know how to create a Moldbaby, according to such thinking to do every one, the probability of success will be more.
In fact, to build Moldbaby, the first thing to pay attention to is the product, can say that the root of the product is the product, only close to the market, meet the trend, meet the consumer needs of the product to become the potential of Moldbaby, not the seller think good products.
The building of Moldbaby is a systematic project, not a Decision decision, nor a whim. it needs to investigate the market, refine products, optimize listing, innovate marketing, take charge of after – sales, and take time to focus on Amazon's latest policies to avoid accidentally treading on the minefield.
When developing or selecting products, we must list the existing pain points in the market, and find a good solution by analyzing the industry's cognition and Check, medium review and bad feedback, mining or creating products that are more cost-effective and able to solve the consumer's problems than the market, at the same time, in the function, appearance, material, packaging appropriate use some heart, to bring more value to the buyer. As long as the products better meet the needs of the buyers, they will not only leave a good reputation, but also in his interpersonal circle to form a good reputation spread, ma yinglong is not so?
4. building the two elements of Moldbaby: optimization of listing
Pricing, headlines, pictures, long descriptions, short descriptions, and comments are the main points to pay attention to in listing. while Amazon buyers are less sensitive to prices, they can't be too far from their peers; The title must be clear and accurate, do not cause ambiguity and misunderstanding; The picture needs to conform to Amazon's official request, do not hit the edge ball; The description should be concise and clear, let the consumer understand, straight cut; As for the negative feedback must be timely tracking, so as to avoid affecting the exposure and ranking of listing.
The above is a few of the larger plates of listing, actually each plate has a lot of small details to note, now the Amazon products are too much, competition is particularly fierce, so you must be more careful and careful than your peers in the details to compete with them. You may think you are doing well in these aspects, but you should also regularly study the listing of your peers to see how they are heading in similar products, how to describe them, and whether they can learn from experience.
A good listing must have been modified many times, and constantly polished, only like the artist carves the art, using the attitude of refinement to do, to the word carefully, can achieve satisfactory results. If you just fill in a headline, capricious a description, upload a few liangdian pictures, you can stand out in so many sellers that the odds are lower than the lottery. In fact, every punctuation, every sentence, every picture, must be considered carefully.
In addition, if your product is already a lot of sellers on Amazon, and the reviews of top 5 most reviews are already a lot, you have to be more than one of them in reviews. For example, the reviews of the fourth Amazon peer are 700, and your reviews must be 750 – 800 to squeeze it down, and then rank fourth. Note that if you want to overtake the top seller on reviews, you have to be prepared for a tough game because you're running after him, and he's consolidating his position and adding reviews, you only have a better chance of losing a comeback.
5. building the three elements of Moldbaby: promotion
After doing the basic skills of listing optimization, it can be extended. Promotion is divided into station promotion and station promotion, there are CPC to click pay, full, sales promotion and holiday marketing methods, and the station is through well-known video website, social networking sites, promotional sites to expose and promote listing, such as Facebook, Twitter and so on.
What needs to be considered by the seller is that the promotion and drainage methods and methods may be many, but must according to their products and resources to choose the best value for the promotion channel. In the strength is not very strong time, do not widely spread the net, not only scattered the time, but also scattered funds, a promotion form to do deep, do well, do well.
6. creating four elements of Moldbaby: FBA
Create a Moldbaby that can be on the Amazon homepage, don't do FBA basically does not get up, this is to do Moldbaby standard. The speed of FBA shipments is unmatched by autonomous shipping, and Amazon officials will also offer more display and better rankings for FBA sellers, especially for Amazon prime members who prefer to choose FBA sellers. This is not much said, just need to pay attention to FBA inventory must be adequate, do not run out.
7. creating five elements of moldbaby: the buyer experience
In fact, Amazon sellers want to do everything around a good buyer experience. The product is good, the buyer is satisfied, the logistics quickly the buyer is happy, listing is complete and thin, no nonsense to save the time of the buyer. So to build Moldbaby, to create Moldbaby want it to be a continuous Moldbaby, not a flash in the pan, to do a good buyer experience of every detail, and constantly deepening and optimization, with the times. The service is not limited to the pre – sale and sale, after-sales should also pay attention to the buyers to buy or leave a good reputation.
These contents, it may only take more than ten minutes to read, but to really fall to the ground, really do, is not a overnight thing. The need to master the operation of the Amazon, and the rules of the Amazon, such as the hand, both the global thinking, and the above mentioned points to be implemented one by one. Only in this way can create a Moldbaby, can let the product on the front page, can make the product on the home page after not being surpassed by your peers.