The most complete explanation of the Amazon promotion
Two ways of Amazon promotion: the promotion of the station, the promotion of outside stations
1. Amazon's official site promotion is mainly divided into two ways, one for non – registration and one for invitation.
Non – application promotion: Amazon decided to promote products based on commodity search and sales trends, will advertise the product on the front page, non – registration activities do not need to sign up, and Amazon will decide what products to show consumers according to its own algorithm.
Invitation for extension: Amazon organizes regular promotional activities on a subject, with strict screening criteria, and activities are invitations, and Amazon invites sellers who meet its requirements to participate in the event. If you don't get an invitation but want to participate, you can declare a spike or promotion through the account manager.
This kind of extension is Amazon's own algorithm to help the seller do some promotional activities, to get this kind of opportunity, you have to meet the Amazon related requirements.
1. non – registration activities, Amazon will crawl the seller according to its own unique algorithm to participate in the activities, generally grab listing of the products listed in the top of the product, and the sales of products have direct relationship, need to improve the ranking of listing.
You can optimize listing in the following ways
Price: the price is lower than the same type of product, or when there is a discount, the ranking will be higher.
Logistics: try to choose Amazon's FBA shipment, which will help the listing.
Evaluation: review is also important to the listing of listing, to improve the review lead rate, as for the rapid improvement, you know!
Sales: sales of products are positively related to the listing of listing.
Putaway time: the new product will be taken care of by Amazon.
The above five points are big weight, do well the optimization of listing, waiting for Amazon's graced, do well the optimization of listing, even without Amazon's graced, your products will also be sold.
2. invites activities: the threshold for such activities is higher, and only a few sellers can get such an opportunity, only those who are doing well in listing, and at a high conversion rate, can access such opportunities. Before this, you just need to do good shop all aspects of optimization, improve the ranking, until the opportunity to participate in the activities, through the activities to bring more traffic.
Amazon stand – out promotion: access to the promotion flow outside the Amazon web site
There are many ways to promote outside the station, there is no absolute good or bad, suitable for their own products outside the best way to promote the way, to find suitable for their products promotion, we need to conduct more and more extensive testing.
1.Social marketing drainage
The more commonly used marketing and drainage social platforms include active social platforms such as Facebook、Twitter、Pinterest、Quora、askfm、Slideshare, and so on. Social marketing drains you to have fans, through intimate interaction with fans and interesting questions and answers to increase the viscosity of fans, thereby driving the development of your fan economy.
2. promotion of search engine
The more popular search engines are Google, bing, Yahoo, and some local search engines are also good sources of traffic. To promote your search engine to achieve the best ROI, you need to optimize your listing of keywords, for the search for the keywords see: 17b2c: Amazon product keywords how to find?
3. blog drainage
Build more than n blogs to help you drain, as for how many, then look at your own choice. First, you can use the crawler to grab the data from the slickdeal,fatwallet and so on, and sync up to your blog to put your own products in the information. By this way, slowly gather the popularity and fans for your product drainage. If you think blogging is too much trouble, you can work with some more famous bloggers to help you drain your products.
4. the flow of the deal station was larger, but the conversion rate was not high. With the large flow of deal, you will not lose money when you put in advertising. According to the tonality of their products, choose the different countries of the deal station to put advertising.
Canada: Redflagdeal, France: dealabs, United kingdom: hotukdeal ,Wowcher ,Kgbdeals, Spain: tringa， LetsBonus ,Russia: mysku. us: dealnews，http://woot.com Japan: kakaku，ponpare, etc.
5. a coupon station with a coupon of a coupon for a coupon will be more powerful. sellers can put words and banner ads in a big coupon and pay for it. Retailmenot ranked high, allowing free delivery of a coupon, the effect is good. There are also some coupons for a coupon.
Friendship reminds: you only join the Amazon alliance to enter more coupon stations.
6. video site drainage for streaming video site is available on YouTube, Dailymotion, Vimeo and other video sharing sites, with Amazon hot products and low price products suitable for drainage.
7. internet celebrities who drain foreign internet celebrities have their own social networking sites and blogs. if you can find internet celebrities, you don't have to worry about the traffic and sales of stores. most of the big internet celebrities have their own Amazon stores. You can also go to mode to find, mode is an overseas comparative fire female fashion app, gathered a large number of internet celebrities.
8. forum drainage
Find some medium forum, and forum main cooperation, for you to open a separate brand area. Or you can also find some forum for the big v to help you recommend.