How to set up the promotion for Amazon internal and external station reasonably?
Promote store sales, and get the best seller to occupy the home page natural ranking is the goal of all vendors engaged in the Amazon business life, so what are the ways of promoting the Amazon products? How to operate the specific extension operation?
For the above issues, the founder – heyang explained to Amazon's friends that the basic premise: " all the Amazon store operations are in the conversion, through the flow to trigger the conversion of orders, high conversion can drain the platform more weight support. ".
For the seller of the Amazon store, the promotion of the inside and outside of the station is essential. Heyang shares many of the newly opened Amazon merchants, facing the drainage, promotion of the two must cross the mountain, often blindly following the selection of the illegal " scalping" means, not only loss of a lot of human and financial resources, low effectiveness, high risk reward is also let the seller complain. With the platform's standardized management and the update of sellers' operational thinking, most sellers abandon the " scalping" of past rules, and then look for extension plans to match the actual needs of the Amazon platform and store operations.
In order to help Amazon sellers shop, new products go to the market smoothly, heyang proposed the following promotion skills, through the scientific and effective Amazon promotion, for the seller to provide more high-quality platform traffic, to enhance the seller listing.
Station promotion: no longer to worry about the " order"
to worry about the site of the promotion of advertising in the creation and the initial presentation of the products, " there are many operating failure of the seller often in the early days of the shop want to move quickly, and the results are often appropriate and return. ". I suggest that the seller can open the shop awareness at the beginning of the store, enhance the buyer's experience of the product purchase, and then use the creation of advertising to maximize the promotion of the station. ”
The investment of Amazon advertising is to improve the exposure of the store, on the other hand, the introduction of the flow of the introduction of the corresponding increase in the store orders. When the seller put into CPC advertising, it should be optimized in terms of title, main chart, price and evaluation, and the price is crucial. the seller must have the price advantage to be effective.
Notice of creation of advertisement:
1. to formulate corresponding advertising budget every day, it shall cover two contents: " default bidding" and " daily budget" in asin ( Amazon standard identification number ), and purchase the corresponding quantity of traffic;
2. ensure that the front page and product page of the shop are clear and concise, and keep a certain number of products and pictures, the page is as beautiful as possible and the picture can be clearly identified;
3. maintain the praise of the first few evaluations, the negative feedback on the page will let the buyer flinch; 4. accurate product keywords and detail description.
Station promotion: re – promotion of " fan conversion rate"
According to his years of operating experience, heyang recommends: " for sellers with annual sales of less than $ 500,000, I personally suggest there is no need to promote it, because the support of Amazon itself is enough for these small and medium-sized sellers. ". And for the sellers besides that, I hope they can pay attention to the new extension model of social platform. ”
This is definitely not a simple thing to do with the use of social platforms, heyang says, because the seller's goal is not just the sheer number of fans, but the depth of " order conversion" in the fan base.
1. create corresponding accounts with social platforms such as Facebook, Instagram, Twitter, etc.
2. create the suitable personalized store short link;
3. link Facebook, Instagram, or other accounts to Amazon's store;
4. promote the fast growth of Facebook, Instagram, or other account stores to store fans and interactions.
Social posting skills:
1. maintain the progress of the account posts, and allocate the time intervals for the dispatch;
2. to share the popularity of popular posts to expand the number of fans: such as hot news, entertainment information, industry trends and other quality content;
3. accurate video, picture positioning, optimize the quality of content marketing;
4. use the benefit of fan endorsement, publish product and store information, and publish activity information.
Among them, heyang said: " the conversion rate of the promotion is actually lower than that of the station, and the actual effect of the promotion is greatly reduced compared to the actual effect of the station. Because of the promotion of the product outside the focus of the product is not as well as the purchase button on the page, the order conversion rate will be reduced because of this factor. " to this end, he proposed the seller to note that the promotion is only a catalyst for the sales of the station; The high cooperation inside and outside the station can really play the practical utility of product promotion; The application of an independent station can help to secure the order conversion of the social platform, and the seller can appropriately adjust the selection.
Grasping the great promotion of " the right time, geographical people"
As Amazon prime day continues to close, many Amazon sellers are also looking at the rare blow-up profile, creating a corresponding discount for activity. " Amazon sellers must seize this rare big promotion, make the corresponding adjustment, the reduction of orders before and after the decline is natural, the seller is not much worried. ". The seller can take advantage of the changes in the consumer shopping budget and the changes in the period of purchase. ”