External station promotion, please make good use of your official website
In the previous days and the amz member exchanges, found that many people pay less attention to the independent website. Many people stand alone on the website, only used for brand filing, made very rough.
In fact, many of them are using the official website to save costs. Improve the conversion of the Amazon station and a series of operations.
So we have an official website. how do we play?
There is a big premise: you have to have absolute control over your website, upload products, upload pictures, add news, modify company information and so on a series of permissions. A lot of companies that help you put on record can't do that on the official website. Too rough, too insecure.
The official website may have the following functions:
1. filter out some ineffective and click: when the promotion, you can let the user to the official website first, the official website can be richer ( after all, Amazon's listing is more rigid ), at the same time, you can put the preferential code directly on the website to provide users with direct purchase. How users are interested in your product, and click on Amazon. com, can improve the conversion of Amazon. ( although Amazon does not have much impact on the low conversion rate of the inbound traffic, the inbound traffic is very strong for the contribution of the order volume. )
2. the official website can access the Amazon alliance for cost savings: standing outside the promotion is cost, but many big sell, they make this part of the cost of the Amazon alliance to earn him back. Because Amazon union, their Commission generally can get 4 % – 8 %. Many big sellers link to the Amazon through links to the Amazon. com. At the same time, if he looks at your product through your Amazon link and trades other people's products, there will be a decent Commission, although not careful to give others a wedding dress, but can really leave a lingering fragrance.
Take anker, for example: https://www.anker.com/products/A1310051
This is a product of anker, and then click on his buy at Amazon us link
The links are as follows:
Note: the following parameters are used to declare the Amazon alliance account identity.
Anker, according to 6 % of the turnover, how much money can he save for a year? Even if only 1 / 100 of the orders go from the stand alone.
3. improve the credibility of EDM greatly: in fact, when EDM marketing, whether B2B or B2C, credibility is important, and the credibility of people who trust in your products, mainly for those who are not enough trust for your products and shops. Even if you give people a discount, they will not be able to buy your account. ( people worry that your product is not worth the discount ) if you put some information that can prove your identity at the end of the email, you can improve your credibility and increase your conversion rate.
Information on identity:
Email: foreigners can contact you for the first time.
Facebook page ( with a large number of fans, can be zombie powder ),
Contact phone: preferably a fixed phone, obvious formal ( can be false, who goes to fight ah! )
Company website: is a network card, let others better understand you.
The above three points, the summary is: the official website can improve your credibility, improve your conversion rate, can reduce your transaction costs, can also bring you profits.