How do Amazon sellers build a systematic external station marketing system?
Marketing is now a fire topic, the traffic in the station is more expensive, people feel that the station is another vast world, but there are many pits.
I share ideas today, you know the outside of the frame, and then according to your own products and products to expand the external marketing system.
First of all, there are several functions of inbound marketing.
First, expand sales.
Second, ascending rank.
Now a lot of sellers sent listing to me, I found that listing itself is far less than the level of advertising on the site, and the conversion rate of listing is low. In Amazon operations, inbound traffic is the first priority, followed by inbound traffic. The accuracy of social media is far lower than in the station. if you don't support sales, your ranking will drop overnight, so the conversion rate in the station is the best, just when you lack the flow, you can stand outside and lead more traffic.
Ascending rank is generally the tool to build Moldbaby, our experience is to cooperate with the outside marketing, good product conversion rate can become Moldbaby in 1 month.
External resources are scarce, and scarce resources if wasted on non – Moldbaby is a great waste. The resources outside the station must be skewed to produce 80 % of the sales of 20 % of the product, to comply with the second eight principles. Good products bring their own transformation, these products may be the Moldbaby products.
Third, increase the search, carry on the brand propaganda.
If you need mineral water to search for " mineral water" in the Amazon, you need to compete with all those who sell it.
There are many benefits of doing brand publicity. When I bought a drone, I didn't search for " drones ", and I searched" DJI drones ". This is fundamentally different, this is the most accurate search, and do not need to spend money, naturally the competitors are shielded. Brand promotion is to increase precision search.
Fourth, reduce the cost.
In all of the foreign marketing, Amazon is the most difficult to do, the Amazon sellers have very strict restrictions, but ebay does not have very clear standards, as long as the product is good. Most third-party platforms explicitly limit Amazon sellers.
Inbound traffic, the first is social media, this is the most contact, just started when the threshold is the lowest. The second is Google, the third is the deal station, is a direct discount site, it will be more obvious, the target user is very obvious.
Inbound marketing is a social feature, the social platform is open, not exclusive, and you don't want to exclude you, social media is this.
Social media channels, Facebook account operations, if your operation reaches a certain size, can be with advertising cooperation. For ordinary sellers, running their own account numbers, fans, but the process of fans is a very difficult process.
Running your own account, there is a fan can solve a thing, you promote the new product is very good to push. I want to go online a new product, there is no sales can be predicted, like apple, not yet sales, to give notice, this is the promotion of new products. When there is no user accumulation, all your products are new, and the development cost of new users is three times the cost of old users. For ordinary sellers, waiting for 3 – 6 months is painful, as long as your product is good, you can add fans and do community marketing. There are many groups of owners on Facebook, don't use the habit of operating QQ group on Facebook, develop a useful group of owners, may not be able to develop new traffic at first, but as long as the maintenance of a group of owners, contribute greatly.
On YouTube, the main cooperation is to say the drainage, with the talent, some are profitable, some do business, some are pure love, you can contact him.
The higher the demand of the cattle, the higher the demand of the product, is not a thing, any channel can do, must think about the characteristics of what, according to the characteristics of the corresponding marketing channels, the platform's attributes determine the crowd attributes on the platform.
Instagram is a social platform, most of which are female users, you can analyze what kind of products you push on it, can not push hard, need to have a certain marketing planning, its marketing planning requirements are very high, and the target users are relatively accurate. Ins is a partial move, you want to think about whether the scene is consistent, many times the scene, not the product.
Forum and blog posts
Forum and blog side, foreign than domestic is better than domestic, foreign personal blog is also very fire, the content of the content is very high, search, promotion, brand is very good, you can use professional forum and blog station to promote.
Google, paid advertising is expensive, because technology is too big, conversion is not controlled, most of the situation is money – burning. You just do Amazon PPC, and most of the Station ads you will do. In the best case, when I opened Google to search my brand, the first appeared on my website, and the second was the emergence of Amazon.
You should put in the most competitive products. Otherwise, water – seller, you spend a qianyin to get into the station, he found that other water is better.
Deal stations, the United States has more demand, mainly rules, this brings a high risk, because all people rob the cake, the person who rob the cake is strong, strong enough to seal the company's IP.
The slick deals. net does not allow marketing on top, the largest deal in the United States, with more than 90 % of the traffic.
Kinja this website is relatively good, can be online free presentation, the seller account number and products no famous requirements, preference 3c, brand, new products and high price for money products. Kinja is divided into image&text and text.
The three – faced sellers are basically enough, and the final summary, social media should not be impatient, first social marketing. Google's spending is very large and can be small – scale, differentiated. The deal station rules are strict, and will limit you to be familiar with the rules of the site. You can go to normal as a user, see good, share, and not just call your own ad.