Analysis of external drainage methods and tool list
General + daily needs
It is necessary to analyze the psychology of online shopping.
If the consumer wants to buy a shampoo, before use is a fixed brand, use is very used, nature does not do any investigation, go to the e – commerce platform directly, search, search out and buy. In another case, there is no trust brand, there is no trust product, you go to the website search, such as Amazon, after the search, you will then go to understand. Many people will choose from the first page several more suitable for you, then to the next link. What is the most important role for consumers in this process? Is the optimization in your station, including the listing in your station, your keywords, pictures, description of these things done well.
Some consumers will have some hesitation, he is not enough to you, so may go to the station to search your product, what will he see next? They'll see how beautiful your website is, how many languages are available, how many languages you support, and whether you have any negative evaluations of your products, as well as some of the tools you're looking at, and you'll see historical prices from some tools, and the price fluctuations on Amazon will know that I'm not going to buy it the best. In addition to these, he can see everything you have, social media, forums, news reports, and the following comments, all of which he can see. And then through the things you see, through the investigation, do you trust you.
Forums, social media, reports, and evaluation, these are some of the groundwork before you, the consumer based on these settings to choose whether you are eliminated in this link, or choose to believe you. If you make him trust, you give him a coupon and he may buy it. Many small and medium sellers think this time my goal is reached, because the user's money to my pocket. At this time he took the money in his pocket, went to do some promotion, and dug some potential customers, in fact, it was a very huge waste of resources.
The user of the second transaction, in fact, is your best quality user. For example, you are a mobile phone, today you sell a mobile phone to consumers, you can by the way to introduce the card. After a week, can you also tell him that my shop has a variety of leather cases, plastic, transparent, metal, do you want? After a month, you can also sell him a lot of things, you can sell to his mobile phone stand, selfie stick, bracelet, headset, weight and so on a variety of peripheral products. As you are mobile, you know more about the mobile phone industry than your users. You may have made 4, 5 money from this customer, which is much better than buying a cell phone alone.
Excavation + mining requirements
The user just started to need a mobile phone, he does not need another, you give him deep demand, amplification requirements, in fact you are helping him. For example, like this kind of customer, they are very characteristic, why? First, they buy things in your shop, they know that at least your logistics time is ten and a half months, some have a long or even a month, they can accept, and even give you five-star praise. And they know to pay first, the most important is to have a trust in you, he spent a time on your side, and will consume the second and third, as long as you give them the needs they need, as long as you can meet their needs. How do these customers settle down? In fact, it is very simple, if you have an official website or independent station, you directly send an article. What if there are no official websites? You can also be used as a channel for settling customer pools on top of your social media and forums.
So you attract them and attract the customer pool, how do you keep him? This is important because some people are attracted to the fans, and they run away in a few days. it's easy to keep them. you can do a regular activity on a regular basis. For example, every afternoon at a point, my website 9.9 yuan to buy, every day, they will come every day. Then you can draw a lucky draw, you can also do a variety of games, can also do charity, this is what? Let them have a habit of paying a return visit so that he knows what products you recommend in the future.
Summarize, for ordinary + everyday needs products, such as shampoo, eventually turn them into your users. If for some products that need to tap into demand, such as Fingertip gyroscopes and balance car, he may not be aware of the need, but when he sees his friends playing this thing, or seeing his interest in the red star or news and so on, they know the news through this channel, and then he knows the product, builds trust, promotes the purchase, and deals twice.
Reflection on the promotion of the station outside the station
We are very necessary to do a Think before the promotion of thinking. Why? If you don't do these thinking, what is the problem with light? It is your limited energy and money put into the wrong place, it not only can not give you a return, but also waste resources, heavy will bring you a very big disaster.
First, your product is not suitable for the outside promotion, is not relatively new, special, everybody does not know the name of the product.
Second, my own technology has not reached, I shop in the picture description, listing, various kinds of things to do well, otherwise no deal is a waste of money.
We also want to promote what the purpose is, because at each stage there are different goals, whether you want to improve the brand exposure, or to do the activity preheating, or to attract potential customers, promote secondary turnover, light profit sales, or throttle the competition, for each purpose is different.
Also, do you know how to analyze the promotion effect, calculate ROI, so that we can eliminate some bad promotion channels.
Always more competitors than you burn, they may burn more than you burn, you compare to them, what is your core competitiveness, is your product, your service, or where?
Think of these problems, we take these problems, and put our limited funds and energy into the channel of investment.
List of ways and tools
Red – star, usually some cross-border e – commerce find some celebrities, let them promote products, consumers directly on the purchase. Such a method is more suitable for Aliexpress such businesses, but for the Amazon such businesses, you can use this method can make your shop very miserable, you have done well before, but you attract so much flow, produce so low conversion. So the cost of the red star is relatively high, we want to know what the purpose of the red star is, if we just want to let the consumer know my products, know my products, it is easy, every language to find a few red people do it. But if you want to bring traffic and display, you can find dozens or hundreds of people, so you can find them. But I suggest you go to find it yourself, because the red star above does not necessarily apply to your products, and some of the higher consumption, to find a better price / performance.
The media, I suggest you to find the industry in the very professional news media to do, such media is usually high price ratio is good. In addition to the banner, you can also write news. It is worth noting that the news has a timeliness, because your news on the site can not be long, very likely after two or three hours, you will be brushed by the other news. So you have to choose the most online time online, let the media send the news.
Content is very important, including soft text and video. What can consumers know through video? What your products can meet his needs, where your products are the advantages of, your appearance is not beautiful, these can be seen. For each Moldbaby, we did the official video, and the effect was very good. Our official video has 3d rendering, plus a good soundtrack. This is done, we can't say let the consumer immediately clinch a deal, but at least let the consumer form a very deep impression. If you throw your official video on your media and throw it to your partner, you can increase your exposure.
Soft paper, difficult, very difficult, like some foreign language soft body and team, an article more than 100 million, if we do not have this ability, no resources, you can use some tools, these tools are some part-time writers to help you write. They help you write soft paper, you can share the soft paper to social media, forums or on the website.
Social media, this is not something new. We should focus on the market we promote, such as Russia, to do some local social media, and Russian vk and ok customers are a lot of use. Social media has the function of settling customer pools, and you must let people in your social media get up and do some activities.
The forum, the forum and social media is similar, but the forum it undertakes more is the after sale problem. Because any consumer who buys your electronic product or has a learning difficulty, he will definitely judge it. In your forum, there is no help to solve his problems, if he did not help him, if I was a new customer, I see your forum, you have no after-sales service, I will also buy your products? I'm sure not, you let me lose faith.
The internet water army, you think the internet water army may be very low-level way, but in fact it is very effective. Think about it, if you want to buy a mobile phone, say, you want to buy Huawei, and if you see someone in Huawei's station, it's not so good, and the phone is especially hot, I'm particularly afraid it will not explode. In addition to these, the others are good, at this time you may feel that I am not too willing to buy, I will do more investigation. When you do more research, you will Baidu, when you see all similar comments, you will not buy, this thing will explode. This approach I do not recommend to you, the reason is simple, because it is not too great value for building our own brand and promoting the second transaction to build a lifetime customer. The value of the internet water army, it should be reflected in, for example, your public relations crisis, at this time two marines stood up to speak for you to guide public opinion.
Discount, I want to do cross-border e-commerce is very familiar, discount can accelerate the deal, lead the flow, with other channels. This is a simple list of countries, each discount store has its own requirements and characteristics, we have time to study.