I determination of the selected items: three high and two low
We learned that in recent years the rapid development of the operation industry, to a large extent is benefited from the country's policy dividend on cross-border e-commerce. Industry insiders say that cross-border e-commerce is a blowout development, for people in the industry is a welcome situation, but the problem is also serious, first of all, the first manifestation is that the Amazon traditional business model cannot afford such fierce price competition, must have advantages in products.
Therefore, for Amazon sellers, to achieve the product for the king, the most important and the most important first step is the selection. The traditional distribution mode is already backward, want to ensure the performance and development of the store, accurate selection is a very good breakthrough. But how do good products judge? We summed up is three high two low: high quality, high profits, high demand, low prices, low sales.
High quality is the first standard of the product, even if the profit is high, the product quality is only related, resulting in customer bad review, a – z complaints and other more serious follow-up work, can not be a good product; High profit is the most concern of the seller, is related to the interests of the seller, so high profit is also the key factor to consider; High demand is another important point of choice, the greater the demand in the Amazon market, it is proved that this product is worth supplying to the buyer, in other words, the products without large market demand cannot be a good choice; Low price is very good understanding, but not pure low price, but refers to the competitive price advantage compared to the same competitors, or the price of the product has a good price advantage, the key is the price / performance; Low after sales is also the product after-sales problem less, the better, and the high quality requirements are basically consistent, but mainly cannot have any infringement and counterfeiting and other serious after-sales problems.
Ii. advantages of the selected products: five high
A good product can bring us five high: high sales, high ranking, high ranking, high conversion, high quality.
We hope you can remember a point: not a good salesman can achieve good product sales, but good products to achieve good sales. The same operation ability, good products according to the market high demand, high profit rapid development, from 0 to 10, more than 10 to 100 high sales, plus good products long before the low – after – sales, high quality screening requirements, so the efficiency of the follow-up product operation, it is possible from your initial selection that you have decided, good choice is now an Amazon cross-border e – commerce can not ignore a breakthrough.
Iii. steps for selection
Looking for advantageous resources – market survey – product positioning – analysis of profit – product production – quality monitoring – product on the shelves
The selection is not simple to find the right product is over, from the initial search for the resources to the final product to the shelves, are linked to the lack of. The lack of any part of the product process is likely to have serious consequences for the later product operation.
Then in the steps of the selection, if you have a specific category, then do a good market survey analysis is the most important, without this analysis, there can not be the next product positioning and analysis of profits. So as the most important part of this step, we can teach you how to do a good market survey.
First of all, you can use Google trend to search for the market demand for this category, what is the hot word, and what latitude is. This is very useful. Then you can use the merchant word keyword search tool and Google adwords.google.com to find out which specific products in this category are in high demand, which products are high sales low cost, worthy of our positioning analysis, and can find out the best seller, hot new release products for analysis, so that you can clear your product positioning and development of your product ranking and sales targets.
After studying the products, we also need to analyze the comprehensive quality of the competitors. The analysis of competitors is more, according to the characteristics of their products and the characteristics of sellers come from the choice dimension, small group think can be from the seller pricing, market share, the optimization degree of listing, review performance, ranking performance and other aspects to conduct a comprehensive assessment, the more professional competitors performance, the competition is more difficult for themselves.
Iv. good selection and good operation
For market demand, the product has its own cycle theory. We know that the development of new products will not immediately contribute a lot of sales, there are many reasons, the possible operating conditions are not yet mature or the product is in the early stage of preparation. We also have the possibility that a new product will be welcomed by buyers immediately, and with the changing market, these products can not always maintain good sales performance, there will be a natural loss process, but as long as keep the new product supplement, small series believe that your store sales growth is sooner or later. This also requires the seller in the product operation, according to the market demand constantly planning and adjustment, always maintain a product operation advantages. That is to say, good selection is important, but good operating ability is not to be ignored.