you cannot miss this treasure for Amazon product selection
There are many methods of selection, everyone has the characteristics of each method, choose the right one. In order to let our sellers waste less time and waste, we got some useful lessons from seller Edmond Tang ,which can be summarized as follows:
Product + operation + promotion
2. Crowdfunding networks ( such as the very hot tip of the finger gyroscope )
With the new release analysis product cycle ( within 3 months, 20 – 30 review / month, if too many, it may mean that the other's operations are highly promoted ).
Published in 3 months, ranking in 1000 – 90,000, change products, worth tracking, attention to inventory, ranking tracking ( keepa tracking analysis, making a recent perspective, tracking changes ), especially between 10,000 – 30000, is worthy of special attention, the product cycle is best in six months.
The number of online competitors ( core key words ) < 10000, the competition is very small, 10000 – 100000, the competition is not very large.
The product lifecycle can be tracked by Google trends tracking analysis area and hot search as a reference analysis ( keepa ).
Through Amazon analysis, I focused on the daily today's deals and new release, with the following analysis:
1. rigid demand analysis ( the sensitivity analysis of some of the words from the review of the product ( some time to observe QA ), especially the point of the customer's super – feature ).
2. the search results of online competitive commodity number are analyzed ( 1 – 1000 is the best, 1000 – 10000 is the second, 10,000 – 30000 can be considered, and the number of review and scores are observed in the first 3 pages of the search results, and the price is not super – focus ).
3. observe and analyze the product cycle of the product with keepa, change the sales rank, and then analyze it with the help of relevant software, such as amz track and purple bird, when the meaning is found.
4. to observe the intention of the product in Google, Google trends and Google AdWords, Google trends, a familiar search product words for the standard, reference analysis, the timing characteristics of the product and refined geographical features, using Google AdWords to observe the core words of the product, click PPC price, to get more accurate understanding and analysis judgment.
5. take the product + buying guide review search on Google, focus on and analyze the blog pages listed in the first 3 pages, enter the reading and summary, and pay attention to the simple promotional articles.
6.For Amazon's intentional feature product, observe the fbt's relationship with the view also view or the Bought product, and through Google search for the vertical product extensions, or the product associated features of some other well-known platforms, sometimes meaning that the product is not gangxu or that a lot of people do not do it, but the associated is Moldbaby
I basically analyzed this through such a set of thinking methods.
7. when the product is analyzed and tracked, it needs a long time to track and do some necessary perspective data analysis.
8. finally, it is the realization of the implementation of its own.
Special tips, start from your most familiar products.
According to their own level resources ( especially after the discovery of gangxu products, the characteristics of the review review to optimize improved supply chain resources ), and so on comprehensive evaluation.
After the selection is done, the next is the operation and promotion.