Amazon cross-border seller selection strategy: what is worth selling in North America?
The author of《The Amazonway》, wrote in his book that when he worked in the Amazon, he realized that Amazon was " both a retailer and a platform to provide functionality to others. ”
Yes, Amazon has developed from an online bookstore into an ecommerce platform for everything, sharing market traffic and self-built logistics to settled vendors. in 2016 alone, more than 100,000 sellers have sold more than $ 100,000 ( publicly available data ) on Amazon.
Amazon as a global e-commerce platform to help sellers to " cross – border sales" this incident is more simple. In the north American region, Amazon's " home ", Amazon clearly has a bigger market share, with net sales of $ 262.40 billion in the fourth quarter, up 22 % from a year earlier, according to media reports.
Many e-commerce sellers may also want to join the Amazon north American market, but it is not clear which products will be welcomed by " foreigners ". A year ago, we shared the great agenda of the United States, and were welcomed by many sellers and friends. today, we continued to share the other two sites in north America – Canada and Mexico
Top sellers in Canada
1. it is important to keep warm in the cold state
Hot products: hats, scarves, gloves, fur coats
Canada's climate is cold, and outdoor warmth is particularly important for Canadians, who are particularly interested in buying fur coats.
2. the temperature difference between indoor and outdoor is big, the pajamas is thin
Selling products: home wear
Like the north of China, Canada's house has heating, indoor and outdoor temperatures, and in the winter, home service is a hot product, such as the bath after bath, and the need to wear thin pajamas.
3. natural love sports, running shoes can not be less
Hot products: sportswear, sports shoes and accessories
Sports are an important part of Canadian life, they are good at gymnastics and ice sports, and also like running, ball games and fitness and other general sports. Therefore, mountaineering clothing, running shoes, swimming suits, ski suits and so on are the hot selling of the hearts of the Canadian enthusiasts.
4. more madman, beach equipment sells well
Hot products: swimwear, beach clothes, sand shoes and sun hat
Many Canadians have the habit of holiday, and generally like to go to the beach, so some seaside resort products are very hot.
5. beauty kingdom, cosmetics demand is big
Hot products: lipstick, nail polish, eye shadow, cosmetic tools.
Canadian women generally make up, so the demand for beauty products is great. In general, Canadian women prefer to buy branded cosmetics.
6. there are more women in the trend, preferring the sexy wind
Hot – selling products: sexy women's wear
Canadian women like to catch up with popular, some of the season's hot, novel, creative popular products are more popular. But it needs to be noted that women in Canada prefer the sexy wind in Europe.
7. men often wear suits and wear neckties
Hot products: suit and Cufflink, tie, tie clip and other accessories
Canadian government employees and many business employees wear formal suits, holiday and formal attire, and men wear Cufflink. In addition, because Canadian men are taller, and there are many obese people, so there is a special preference for more code.
For seasonal products, sellers can highlight " hot sales" in the title keyword when publishing information.
What do Mexicans love to buy?
At present, Mexico's cross-border market is less purchasing power than the United States and Canada – traditional Mexicans are more accustomed to cash payments, but with increased network coverage, improved financial services and widespread online shopping, the market still has enormous potential for development.
Retail sales in Mexico account for about $ 2030 in the past five years, but retail sales have quadrupled in the past five years and are expected to double by 2020, according to euromonitor international. Amazon's Mexican site is developing rapidly, with more than 20, 000 domestic and international sellers offering more than 50m new products to Mexican customers in 2016.
According to a survey conducted by foreign consultants, Mexicans' online shopping accounts for, for example, just as following:
Clothing and accessories
37 per cent
Sports and body – building items
33 per cent
25 per cent
21 per cent
Furniture and appliances
21 per cent
Family and garden supplies
20 per cent
Toys and entertainment products
20 per cent
Electronic games and accessories
16 per cent
Books and magazines
15 per cent
13 per cent
Among them, we can see that 3c electronic products in the hot products list occupy at least three, respectively, electronic products, computers, electronic games and accessories. This is because in Mexico, the mobile penetration rate is as high as 86.7 %, the purchasing power of smartphone users is three times the purchasing power of desktop users, and these users have a natural preference and dependence on 3c products. The most popular in the 3c products are flat-panel televisions and video games, in addition to their demand for books, DVDs and CDs, including even vinyl records.
Matters needing attention
1. product description: consistent with local language habits as far as possible;
2. product pricing: consideration of the unstable factors of the Mexican currency " peso ";
3. with regard to payment: Mexico has a very long period of payment; 4. select professional logistics partners: Mexico has very strict regulations on import clearance, inspection, tax, certification, new sellers must be consulted with professional logistics partners to avoid losses caused by certification and logistics pit.