A brief discussion on Amazon Italy site station product selection
The Italian color preference green and grey, Italian industry and technology are more developed, so many high-tech products in Italy are not uncommon, Italy is one of the world's top fashion trend city, the choice must have a fashion vision. Italy, I will consider the following three points:
1. does the style system comply
I have just said that the Italian color preference grey and green, the nordic IKEA style system should not have too much deviation, and then Milan is the world's fashion center, so see these style system in the world spread, select products, look around the fashion products may be in line with some style system, while Italian people like football and cycling, around the development of products, is also a good choice.
2. does the product have an advantage in practicability
Most of the same product features are the same, but if there are some other vendors that do not have or upgrade, I think this is applicable regardless of which country is selected, and the product has an advantage, and the profit margins will not be low. We need to focus on the details, some of the details, it is likely to change the new market.
3. is the after-sale service available ( functionally complex products )
After – sales issues have been a difficult issue for cross-border foreign trade, especially the small and medium sellers, so the Italian site must be considered. The Italians are very friendly, don't know if everyone has found, do Italian station, the rate and mail reply is very high and will give different opinions to the product, so, service good Italian site, brand viscosity, I think at Italian site will be very easy to form.
In fact, the Italian site market is quite large, but the market share of Amazon is not very large, suggest to choose products, to look at other platforms, have seen that ebay is larger than Amazon in Italy, so, product reference when you can look at other platform products, this is also a small skill bar. Are you ready to enter the Italian market?