A brief discussion on Amazon German site station product selection
German sites should be the second of the European sites, because many sellers because of the problem of small languages, did not start market segmentation for german stations, but now more and more german sellers, for product development, and more and more challenges. Market segmentation is also becoming more and more obvious.
In fact, Germany and Japan are more stringent countries, so treat products they have the same attitude. So the quality of the product, or the first.
For the german site, also has not too much say, own business this site also soon, the performance is also can, so, I share the simple is only my personal views.
First of all, I do some survey of german station market product classification, consumer electronics, baby products, home outdoor, DIY these products are very popular in the Amazon, the industry score is very high, clothing and pet supplies are relatively rare in the Amazon platform.
Because the Amazon platform itself to the product picture display video restrictions, resulting in the bias to the emotional or subjective goods category can not be very perfect to show the various performance of the product, so in the selection of products focused on functional products. Because german consumer habits are very clear, so for different products to choose a very professional platform.
Secondly, the german station also needs to consider the issue of product certification, the need to understand the products, various categories of product review requirements, specifically I do not say, but there is a called WEEE / ( electrog ), I want to say, this is that I saw in a post WEEE / ( electrog ) belongs to a registration requirements for electronic products, Germany is a very strict environmental requirements Germany, electronic recycling laws on soil pollution and groundwater protection plays a vital role. All electronics manufacturing companies in Germany were required to register as early as 2005. With Amazon's growing strategic position in the global business, and the flow of electronic equipment from outside the Amazon to the german market, in response to this, on April 24, 2016, the german environmental protection agency issued a law specifically targeting e – commerce, requiring Amazon to notify the recycling of electronic equipment registered on the Amazon platform to be recovered. before the WEEE recycling code is obtained, Amazon must order the business to stop selling.
The german station market, in fact quite big, but need to pay attention to the thing is also a lot, so, are you ready to enter Germany to stand this market?