First of all, before the selection, we must do the market research work. According to the feedback from the market, the quality of the product and the popularity of the product, you can understand the characteristics of the products that foreigners need, and what their preferences are.
A product base performance
1, unit price. Range of sale price range of products
2, rating. Grading of products obtained
3, score. The number of ratings and content of the customer's product
4, ranking. The position of the product in this category
The above four standards are the basic performance of the product, can be found on Amazon's website, according to the products you want to know, you can draw reference data.
B product rate of return
The rate of return on products is related to profit margins and cost control, and there are certain pricing techniques, unique marketing methods, at this point should focus on the category top 100 products, such as the soaring list reproduction of new products! Single product up speed in thousands! ) analyze and study this, and get the data you want.
Data analysis: grasp and analyze product attributes, understand their own at the same time to do good core keyword selection and analysis of core competitiveness.
Comparative analysis of data:
Since shipping and FBA, the overall cost of shipping is lower than FBA, but the FBA has a higher profit margin than from shipping. Of course, this is not necessarily, according to the seller's own products to calculate the results.
Profit and unit price, determine the good pricing after accounting profit, how much profit is profitable
Product analysis, after selecting products, analyze the market value and predict the length of the sales period.
C market product evaluation
1. product extensibility: products can be extended to develop other commodities, can be sold, or develop extensions.
2, product sales expectation: according to the product audience, and the product that can match the sale forecast product sales expectation.
3. product seasonality: according to the principle of each season, according to the share of different categories, determine the audience scope of the platform.
Product holiday: black Friday, cyber Monday, Halloween, thanksgiving day, valentine's day, Christmas day, children's day, etc
D product supply chain and transformation difficulty
1. product supply chain management
Quality – privacy – stable delivery ( replenishment cycle, account period ), the quality of the product is the first standard of customer welcome on the Amazon mall, the quality of the quality of the store directly related to the reputation of the shop.
2, the cost of the private mold
Self – opening: initial and mid – stage delivery ( the two funds are not the same )
Underwriting: time control
Transformation difficulty: function, use
Transformation difficulty analysis: low cost output, only can have high profit income. The biggest difficulty is the cost of control.
3. meet the needs of the customers
Amazon buyers buy goods after the value of the value, so the choice of products in place.
Gift: many sellers go back with gifts when choosing a product to sell. in fact, this effect can sometimes result in a drop in the store's score. Because the gift is not the core demand of the buyer, but the quality of the gift also affects the customer's psychology. The core demand determines the maximum effect of the market.
4. product function
Meet customer requirements as a standard.
Second, be good at using the Amazon's best sales ranking of resources. Why can the product go to Amazon's bestseller? There must be something extraordinary about it. Analysis of the characteristics of bestseller, high quality products. For details, please see: the latest! Primeday Moldbaby
Analysis of bestseller products
According to the list, analyze the material of the product, consider the cost and the feasibility of making.
Which color on the market is more popular with customers is also a necessary factor in the selection.
According to the list analysis of the weight of products in general, what kind of products are more industrial – oriented, which products are light industry.
4. number of sales.
The number of products on the list will not be bad, but also to analyze the different places between different products, what is different, where the gap is.
5. place of origin.
The production of products in China is of reference value for us, otherwise the analysis is meaningless.
6, proprietary and FBA.
Analysis should also be noted for self – or FBA shipments, after all, the cost of the two operating modes is different, and the same type of products, FBA shipments priority in front.
7. number of comments.
The product on the bestseller list, but also to pay attention to its comments, to see where the good is good, analysis of the advantages and characteristics of the product.
Finally, choose a few excellent listing to analyze and learn where he is. For example, listing brand listing has reference value. For two to three key listing analysis
1. review of review
Product review is the customer's concerns and concerns, analysis of these factors can be modified to eliminate their concerns.
2, continuous data tracking for core competitors
Track indicators: category ranking; Sales rank; Ranking of search terms; Keep track of his sales volume and stock; Number of reviews, etc