essential small skills in Amazon's product selection
Primary selection division: look at the number!
First: Amazon. com search the appropriate keywords, through the number of search results to evaluate the value of the goods. The more results of the search, the competition incentive of the commodity, the results of the search is less, the competition is relatively relaxed, too little means that there is no market for commodities.
Second: by searching the total number of reviewers, in the Amazon platform, generally search for a keyword, the top 10 pages of sales are the largest, more than after a gradual reduction, 20 pages of pre – commodity, all have reference value. More than reviewers, indicating that the market is large, and vice versa. Experienced sellers know that the ratio of general sales to sales is 1: 100.
Intermediate product division: through the phenomenon to look at the essence, see sales difficulty!
First, by looking at the average star of reviewers, if most of the commodity reviewers star is more than 4 stars, can determine the market reaction of the commodity is better, the user satisfaction is higher, the commodity is relatively stable. Low star is difficult to sell, if most of the business is difficult to overcome the problem of this product, if you do not have a special way to overcome, or to respect and far away!
Second: look at the price, in the selected results, we should pay attention to the price range, through the highest price, the lowest price, the average price to carry out the assessment.
Senior selection division
Clever use of tools, can quickly get some valuable commodity data, the market is a wide variety of tools, need to find a match and accurate data.
There are several small tools that help Amazon sellers make choices and judgments:
Hot new releases tool
The hot new product, which is located on the right upper part of a large category page, opens the top seller listed on the Amazon platform, and data analysis of the next possible hot product. Sellers combined with the seasons, festivals, Google search keywords, and various social promotion groups, basically can make their own judgments on the hot products and trends.
Most gifted tools
This tool focuses on the needs of festivals and gifts.
This can be seen as a list of consumers looking forward to buying, the meaning of which is that for some reason, the biggest reason is that the price is temporarily high, buyers who are less well – priced will be willing to lower the price of activity, and the Amazon platform collects this category of buyers who are now not buying the goods that may be purchased for the seller's reference. Sellers with price advantages can consider breaking such buyers.
Movers and shakers tool
The tool uses the red and green arrows to mark the rise in popularity and decline in popularity, the tool for the significance of the choice is to consider the green arrow marked by the rise in popularity of goods as a hot product.