How do Amazon sellers target the Spanish market for product selection?
Before you tell me, why do you choose Spain? what is his advantage?
Spain is the fifth largest electronic commerce market in Europe
Annual per capita online consumption of $ 1248
61 % of online consumers like to buy goods from overseas e-commerce sites
Spaniards have a high degree of recognition of Chinese goods
After understanding the advantages of this country, below enter the topic, how to choose?
1. mobile phone accessories & accessories: LCD touch screen, mobile phone shell, mobile phone film, intelligent wear
2. mobile accessories & accessories: LCD touch screen, mobile phone shell, mobile phone film, intelligent wear
3. earphone, projector, stereo
4. flat plate
Mobile phones are among the most popular, mainly domestic brand phones are favored by western buyers, such as: Xiaomi, Huawei, ZTE, Lenovo, zopo, ,HTC, Elephone、Dooge, and from Google's trend, the Chinese brand's mobile search in Spain is rising year by year.
Clothing, shoes, bags, accessories:
1. evening dress, party dress, bathing suit, local aesthetic
For example: the Palm small in the summer of 2015.
2. comfortable and stylish shoes
3. scarves and sunglasses
For fashion products, Spanish consumers are very trendy, their fashion an indicator are vogue magazines, and sellers of related products want to focus on the style they like if they want to break into the Spanish market.
Spain is located in Europe, and because of climate and ethnic origin, their married adult women are becoming more and more obese, so losing weight is their favorite. In the summer, they like to bask in the sun at the beach, and to dry their skin into wheat. Wearing a bikini, bare arms and body, if accompanied by a tattoos tattoo is too good. In addition, the Spanish women almost all make up, even more than 60 – year – old lady also apply makeup, especially like eye shadow, eyeliner this kind of dress. At the same time, modern health problems are increasingly concerned, and Spaniards are no exception, so they are gradually falling in favour of some health care products.
1. auto parts – GPS, tools, etc
2. outdoor sports – sports shoes, football clothes, riding series
As we all know, Europeans like to travel and do sports. Therefore, travel sports products are also loved by Spanish consumers.
In addition, we will also introduce some more special category in the Spanish market.
Products in line with local culture: fan, owl element products
The fan was introduced from the east to Europe by the Portuguese in the 16th century. It began to be used by the reproach of the royal palace. The popularity of the 18 th century. In the past, for the sake of cool air, most of the modern is for decoration and home furnishings. Spain has one of the country's largest fan factories, ABANICOS CARBONELL, prices ranging from more than a dozen to hundreds of euros. And the owl is a fable from Spain, so the owl series products are also more specific to the Spanish local characteristics.
2. local real – time dynamics: new movie elements, local bands.
In July 2015, cartoons Insideout released in Spain in July 2015, a time of animation related figures dolls, printed t – shirts have become the love of Spanish buyers. Meanwhile, in July, the local popular band, the Beatles, before and after the Spanish concert, also had a lot of buyers searching for related products on the dhgate platform. This can prove that some real-time dynamic is also can be used as a reference for our products.
3. professional products: digital diagnostic tools
Digital tool products have been good in the western language station, but the product variety and quite professional. Then we need our professional sellers to choose their own products according to the market situation.
In addition, " new products" in the western language market are special, such as S6, aerial vehicle, u8 intelligent watch. Their common special point is the lag in the market. After the product is released, we always have to wait a month or two or even longer to see the great action of the seller in the western language. So if the seller doesn't see too much effect on the new product, don't lose heart, it's just a matter of time.
Select the products for different types of buyers to set up the ladder price, major in category b, but without loss of category c. Dhgate is a B2B cross-border e – commerce, so our main customer base is class b, but class b is now also unable to miss a piece of cake due to the purchase cycle and the limited number of b – class buyers. There's so much to say.
Choose the products that provide fast and convenient logistics for Spanish buyers, and the common logistics in Spain are as follows:
Four major express: DHL, fedex, ups, TNT
Small package: Netherland post, one word express
Note: DHL due to the high rate of customs clearance, customs clearance is more difficult, do not recommend the use of sellers.
4. preferential treatment
Choose to give the seller preferential products, the specific preferential means can be: low price; Discount Coupon
Spanish buyers are seeing significant discounts compared to buyers in any other country, so the bigger discount is not resistant to them.