An analysis of the ideas for products selection on Amazon
I think the primary criterion for the selection is what the market demand is, as the seller should consider the market capacity as an important way of thinking, rather than using your own knowledge of an industry and the inherent knowledge as the basis for the selection. Some sellers, especially for new sellers, tend to choose products based on some of their existing resources and perceptions, often leading to errors in the selection. Different platforms have different requirements for the product, the top sellers on ebay, not necessarily sell well in the Amazon, the Aliexpress on Aliexpress, on the Amazon platform even Unsalable, so choose the product must break the original thinking of the market, in the face of the market for guidance.
You say you don't know what products hot – selling, this is not a problem, don't know, learn Bai, don't know, read more, if you can focus on 100 shops, careful record, repeated selection, you naturally have the choice direction. Volume is the key to winning success, you do not see anything, and do not want to spend a bit of thought, but said, no choice ideas, do not know what sell, it is inevitable, otherwise, it is unfair to pay a lot of people.
For selection, in addition to market capacity, also consider the price, function, shipping, and whether the product has substitutability and whether it is a strong demand product.
On the price side, because of people, some people tend to low – value products, low prices of the large, some people tend to high – value products, although the number of shipments is not more, but kedanjia high, the total sales amount is high, the quantity of the shipment can also save the cost of the package.
On the aspect of function, the products need to be considered, the complex products, often easy to appear quality problems, lead to more complaints, refund, bad feedback a lot, so, if choose the complex products, must be able to do a better quality control.
Shipping aspect, to consider the shipping method you can adopt, if a small package, the unit weight more than 2 kg of nature is not feasible, for too bubble products, the weight is very light, but bulky, many freight forwarders do not like such goods, also need to be considered in the selection. Of course, if you have a certain amount of money, you can take a longer shipping cycle, select some products with a slightly heavier weight, shipping to the FBA warehouse by shipping, because the issue of shipping cycle is beyond the expectations of many Chinese sellers, and often means fewer potential competitors, just because of the chengfahai, low freight, and good profit margins.
The product's replacement rate, such as the mobile phone casing, is now nearing the end of a year or so on the verge of obsolescence, which naturally causes the Moldbaby process to be hard but not sustainable, and the ke of the product itself, the product itself, whether there are other products can replace your existing products, such as the bracelet, many buyers at the beginning of the choice bracelet, she needs only a bracelet, but not necessarily the standard, when she search in, often based on the search results Strong demand refers to the urgency of the customer demand for the product, bracelet, as an adornment, non – essential, but the mobile power in the previous case, belongs to the strong demand products. The customer orientation is clear, then the sales is much simpler.