How many secrets do you know for Amazon product selection
First allow me to talk about some of the rules of the Amazon platform.
Amazon buyers: Amazon. com, for example, Amazon's buyers with more than $ 60, 000 a year in the majority of the middle class, in Europe is also dominated by the middle class. They shop more attention to pictures, prices, user evaluation, product description, whether prime, after receiving the goods, packaging good – looking and fine is the first impression, followed by quality, quality or quality.
Amazon is a platform for zhong stores, so Amazon's product line and sales rules are based on product and buyer's evaluation of the product.
Amazon is a relative standard and relatively fair platform, rules perfect, treat all sellers equally, this does not lead to the resource inclined to the big seller, the size and the size of the seller can have the same resources, easy to the small seller's winning way from a point of breakthrough, rapid growth.
After grasping these three points, we have the direction of the selection.
1. first, we suggest that the products are mainly in the middle and high end, of course, the high end of Takashi is not the more expensive the better. It is understood that Amazon Europe and the United States site the best selling price range in the range of 60 ~ 150 u s dollars.
Based on the above two points, combined with your own product resources and supplier advantages, you can initially establish your main product line.
After the initial determination of the product line, how do we determine if the product has the potential of Moldbaby?
A simple way to do this is to use Google's product picture search, to see how many stores sell the same goods, and if you sell, most of the stores should have the same picture. Find your competitors and view their price strategies, traffic, and marketing channels. Cross out the products that are very competitive.
2. select niche products, focus on a product and service, create product and service advantages.
What is " niche" product? In short, those products that are in demand and profitable, but not served. Aiming at it is equivalent to targeting a market segment. Enterprises focus on such a specific target market, focusing on a product and services, can better create the product and service advantages.
For example, clothing, jewelry, books, this is a very mature market, and statistics show that 80 % of Americans have purchased these three categories of products from the internet in the last three months. The implication is that they already have relatively familiar and trusted sellers on the internet. You go in as a new seller, the opportunity is relatively small, is the area we need to be careful to enter.
Of course, finding niche products is a test of the seller's eye, not necessarily the best. But for small and medium sellers, finding niche products means finding a relatively small blue ocean.
3. minor innovations may be made if the product is already stereotyped without a better choice.
If looking for niche products, or children's shoes will say, I am the factory to do Amazon, the products have no choice, is it not happy to do Amazon? Takashi's suggestion is that some micro – innovations can be made.
For the products sold on Amazon, can you use a little bit better? Can you open a new set of moulds separately? Avoid the market for those male mold products, and they no longer compete with the same trench; Is the appearance processing can do a little bit more elaborate? Especially consumer electronics products, most sellers use UV or varnish, I have the possibility of using rubber paint or other processes? If these can not be done, then the product color matching can be a bit innovative? For example, many people know that the European and American people generally like the black and the more square shape, in the market black or founder products occupy the dominant position, may I use more personalized color matching? Or the design and style of packaging and specifications, you can always do the grade? Accessories can be made a little sense of it?
These aspects should be as much as possible, do not think about the same line. Because these have a direct impact on the customer experience. Your improvements and efforts in these areas are seen in the eyes of the customer.
4, friendship reminder: after selecting their own products, it is best to register their own trademark.
Unlike taobao, Amazon is a brand – focused online shopping site. This may also be due to a special focus on intellectual property in the United States. If you still use the idea of Taobao, you can easily steal the pictures and keywords of other people's products, waiting for you can only be pulled off the shelf.
Trademarks mean brand, and also means intellectual property protection. With a trademark you can go to Amazon for the record, and after the success of the record, you can have the protection of the Amazon brand. By the way, you saved the price of a genuine UPC ( Amazon requires a UPC code for every item ) because you have a unique gcid code.
After filing, you can also build listing, once someone has sold your goods, you have used test buy to report the basis of these sellers, basically in such cases the sale of the seller is bound to be forced to pull off, even if the other is big seller is the same.
And all this premise is that you must first have a trademark!
When you choose, there is one factor to not mention, that is the weight. The weight here is the weight of the transportation including the packaging and shipping boxes. Because the weight of the product plays an important role in your profit space. Products to be shipped from home to the Amazon warehouse, transport costs play an important role; There are also big differences in the price of products that are paid on Amazon's distribution.