Do you know the 9 ensembles and 5 mine fields for Amazon product selection?
As we all know, the second half of the sales season is to come, the cross-border e-commerce represented by Amazon is beginning to open, then how to choose products, how to prepare for the many sellers of difficult pain points.
It is understood that the selection process mainly includes nine plates: looking for advantageous resources – market research – product positioning – cost profit analysis – production – quality control and delivery control – inventory optimization – product upgrading – upgrading.
The search for the core resources is the first step
The selection is the foundation of the shop, the quality of the choice determines the success of the operation of the shop, so how to do well to walk this step? First of all, the most important thing is to find your own superior resources.
Now, with the increasingly fierce competition across the border business, Amazon sellers emerge in an endless stream, according to people in the industry, as long as they make more than others, including price, quality, use, etc., to find a living space in the competitive Amazon, the most important step is to consider from themselves, to understand the advantages of the self, and ultimately to make these advantages specific and strengthen, to find their core resources is not thick is the first step of Amazon.
Five errors in the selection of commodities
In addition to the above mentioned, the search for the core resources is the key step of the Amazon election, and the five misunderstandings of the product should be avoided in time:
First, the homogenization phenomenon is serious, any profit space to adhere to do. Industry insiders say such an approach is not desirable. " compared with the number of competitors is already so large, whether in price or user experience is very dominant, if the sellers are only the price, once competitors take the price reduction strategy, there will undoubtedly be a defeat to the array, the risk is great. ”
Second, when analyzing review, only look at the bad review and ignore the praise. As we all know, for each seller, the user feedback is no doubt crucial, but the praise is also the core selling point of the product, according to the industry analysts, through the praise can help the positioning of products more accurate.
Third, see many competitors, feel that the competition is very fierce, just give up. As the saying goes, " the difficulty is like a spring, look at you strong, you strong it weak, you weak it is strong. ". " competition for every seller is not terrible, it is important to be able to put their own mind, reasonable assessment of the current strength.
Fourth, follow the crowd, see what others do and do what they do. Industry insiders say that sellers do not blindly follow the choice of products, with the 2015 car and the most popular fingertip gyro for example, many sellers of the trend of the trend is serious, but in fact every Moldbaby product has a certain cycle, aimless selling popularity or lack of long-term demand products will only be lost.
Fifth, the seller believes that the user complaints are pain points. In fact, not necessarily, part of the user's complaints evaluation is sometimes just irrelevant, the seller must grasp the user's core evaluation, so how to extract the user's core pain? According to understanding, first of all, to accurately count the number of users' complaints, if the times are low, then explain that these evaluations are not representative and reference, the next is to pay attention to the cost of solving the problem, as the saying goes " pain, but customer money bags more painful ", the last seller needs to pay attention to the proposal sellers can conduct based on the user behavior based on the experience and simulation, to understand the user needs, experience users think.
Dissect the seller, product, and position yourself
Different types of sellers, the advantages are not the same, the sellers need to according to their own positioning, dig out their own advantages, then the type of the seller specific?
( 1 ) personal small seller: refers to the category that is specialized in their own familiar category, do small and beautiful.
( 2 ) medium – sized seller: refers to looking for the core product line, searching for the most resources on the core product line and seizing the market. And look for investment, use capital to strengthen resources.
( 3 ) traditional traders ( foreign trade ): refers to the sales of breakthrough products based on the accumulated resources and the opinions of the industry professional.
( 4 ) factory: refers to the control of cost, to make high quality products at low cost, to challenge the leading position, to pay attention to differentiation, and to create a special new product in a certain category.
A rough estimate of the type characteristics of the product is as follows:
The ideal: product function, the quality is better than the market, pricing is competitive and high profit.
Secondary ideal: product function, the quality is better than the market, pricing can only be comparable to the market.
Third ideal: product function, quality is consistent with the market, pricing is competitive and profit can be.
General: product function, quality is consistent with the market, pricing is also comparable to the market can make money.
Not ideal: product features, the quality is consistent with the market, but the pricing and the market is not profitable.
Don't be confused: product function, the quality is worse than the market, pricing is higher than the profit.
In view of the above six product types, the industry added that the seller's goal is to achieve the most ideal type of generate, the ideal and the sub – ideal, how to be good in marketing and promotion, so as to highlight the competitiveness of products, if it is generally and not ideal, then need to rethink their core resources, and finally find the ideal product.