The operation of an Amazon store: talk about the selection
I always think that the good and bad of an Amazon store operation, the key is the selection; Whether a shop can create a Moldbaby, also is the selection.
The selection is good, the Moldbaby to build has the foundation, the selection is not good, the building of Moldbaby is just empty talk. So for an operator of an Amazon store, the product should be an important business throughout the business.
In the process of pre – sale, our selection work has not stopped, our selection is divided into two steps, the first step is done by the customer service responsible for daily transaction of account, namely, according to the positioning category of the account, three selection tasks, and the second step, I will personally evaluate the product selected by customer service, select or direct the selection.
In the customer service selection phase, my chosen product requirements are:
First, the search results are less, generally within 20 000 search results within the appropriate, because I do not expect to create a lot of people claim the sunrise thousands of Single, and do not intend to be entangled in a very competitive product;
Second, the product belongs to the gangxu product, the user's direct demand first, the product itself has not too many attribute differences ( such as color, size, capacity, etc. ), for this kind of product, the user general attention only the function satisfaction, but not care the attribute difference, so the product is easy to create;
Third, many of the existing search results are better sold, and there are many real orders left behind reviews;
Fourth, most of the results of the reviews of the average star ratings above 4.3 stars, reviews stars generally below 4 star products, indicating that the product itself has insurmountable defects, direct abandon;
Fifth, the selection should not necessarily choose the same type of products, as long as the sales, similar products can be used to create differentiated sales.
In addition to the basic standards, the customer service needs to do the work including: according to the selection criteria to screen out the standard products and record asin, on Alibaba to find the corresponding source links, product title drafting, keyword sorting and extraction and the reasons for the selection.
The consideration of source of goods includes not selecting only one supplier, and not selecting suppliers with no records of sales ( only one supplier may lead to the lack of backup suppliers, and no sales suppliers usually have the capability of spot / quasi and low-volume production ); The draft of the product title can be summarized and refined by customer service reference multiple hot listing titles, so as to fully understand the product characteristics, seize the product characteristics, not to copy only a dry title; Keyword sorting is also a way to familiarize the customer service with the product, after all, not every product is like the palm, some products or even the first contact, so the keyword extraction process can undoubtedly deepen customer service understanding of the product; The reason of the selection is to facilitate the follow-up evaluation to understand the ideas of customer service selection and the views of the product, but also conducive to the identification of the customer service selection of the blind spot, easy to improve in the follow-up products.
For the three products selected every day, we will meet together to discuss, analyze and explain, not only the deficiencies in the existing selection ideas and methods, but also the final product. in the 15 products per week, we will confirm the 3 – 5 product purchase samples in repeated screening, after the samples will be evaluated again according to the actual products, and finally determine 3 products into the procurement trial, at this point, the entire selection process completed the initial stage.
Therefore, for the entire selection process, the preliminary needs to browse to assess about 20 products after the primary 3 products, about a total of about 100 products will be assessed to determine the final three products into the real sales.