To do business, the selection is a problem, often someone asked: " what should I sell? ". " today, I will analyze it for you.
First, you must have thought a lot of products at the beginning of brainstorming: for example, you are interested in, you like, popular, you have heard very interesting. Write down everything you think of in your head, whether it can be a hot seller.
Back in the 1980s, Sam Walton was arrested for climbing up in the store and later told his friends that it was measuring the space between the shelves and then deciding how to store the goods in his own store.
So when you browse other stores, pay attention to their list of products, hot sales lists, and promotional items. Many stores have very large numbers of data, and they have the entire team behind them. Use the information that is good for you.
The more the number of shops browsing, the better, the better often to look at the internet. You can spend some time investigating the top sales lists of these sites:
AliExpress Most Popular Products (Weekly)
Amazon Best Sellers
Choxi Trending List
Ebay Daily Deals
Lazada Top Sellers
LightInTheBox Top Sellers L
Browse social shopping sites Polyvore and Wanelo with more than 1 million and 3 million products, plus fancy and Pinterest, so many products can let you know the global trends, product categories and so on. These sites are often overlooked when people do market research, but they are valuable.
Create accounts for each site, focus on the different products, track what people like best, and add them to your product list.
Ask a friend
When drinking tea with friends, ask them about the trend, talk to people of all ages and backgrounds, and get more ideas.
Focus on life
Concerned about the situation around us. Which products are essential in life? What makes your life easier? What is the little thing in the supermarket?
Howard Schultz thought of opening a coffee shop when he was traveling to Italy, and there was Starbucks. The founder of Inkkas went to Peru, and saw shoes that Americans should like it, and then there was the brand.
Always pay attention to and identify opportunities. Every day you touch hundreds of products, be good at observation, take a notebook, and write down everything you think. Tourism brings good ideas, and the same daily life can inspire you.
If you find that nothing can be added to the list, then the second step is to narrow down and find the best choice.
filtering products niche products
Now it is easier to open an online shop and a niche store is popular. An innovative e-commerce will soon be successful. Don't compete with the big e – commerce, try to avoid too broad and common types of goods. Find products that big sellers don't sell.
Stay away from certain categories
Some categories have matured, and many large and small shops offer these goods. For example, books, its e-commerce sales growth flat, the jewelry market is shrinking. Eighty percent of Americans say they have bought electronic products and clothing over the past three months, indicating that they already have a store of trust.
So cross out the common items on your list: books, jewelry, electronics and clothing, and you need to be special and find a niche product.
Note: of course, you don't completely cross out these items, for example, you can sell ms da, men's clothing, etc. Suggest you find an interesting sub -category, so that you can make your store different. Do not sell common merchandise.
Experts have said that the best price for e-commerce products is between $ 100 – 200; Some experts think it's best to be between $ 75 – $ 150. There is also the view that it is between $ 40 and $ 60.
There are a few points to remember: the lower the price, the better the conversion rate. The higher the price, you need to provide more services.
The price of the product is between $ 40 – $ 60, and the profit is relatively good, and each time you can afford a marketing cost of up to $ 20. And the conversion is higher because the low price buyers don't have to think too much. You don't need to provide too much support services.
For developing countries, the probability of success is higher. Of course, the $ 30 price may not be much for Americans, but it is too high for consumers in south America and eastern Europe.
Extra tip: absolutely should try to sell in developing countries. Don't worry about language barriers. Look at your list of products and row over $ 60 worth of goods.
Marketing channel filtering
Before opening a shop, think about your marketing strategy. Different sales channels can have a huge impact on different products. Once you have selected the product, you must consider which marketing channel is best for it.
It might not be a good idea to advertise a $ 800 car on Facebook, but it might be useful to use Google ads. Because the buyer needs to think carefully, most people will go to Google to find out more information, find which store to sell.
There are many other marketing channels, but marketing channels such as pr technology and brand cooperation may not be suitable for beginners. But the future may take into account the alliance marketing approach, so you need to remember.
Consider your time, money, and other resources, and then choose 1 – 2 marketing channels to cross out ideas that are not suitable for these channels.
Google trends and keyword tools, if you're going to use Google AdWords or prepare to develop natural search traffic, you have to use these. That is, use other marketing channels, and also suggest that you use these, it can help you understand the trend of product trends, see if your products have demand.
Keyword tools select keywords to see how much search is used by fewer people and less competitive keywords. Suppose that 2 % of the search volume can be converted into the purchase rate, you should consider whether these search quantities are enough.
Google trends, too, put your product ideas into the search box and see what the search trend is. Is it higher or lower? There is no peak class.
Usually you avoid the types of products that are almost no search ( for example, a month's search is less than 500 ). If you plan to search for competition through SEO or improve natural search, you should further exclude competitive products based on Google keyword analysis tool.
Elimination of seasonal products
Avoid seasonal items such as Christmas decorations, Easter baskets, and even children's toys. You can check the product season trends in Google trends.
Selling seasonal products will reduce your sales. For example, the spring / summer Christmas decorations are not likely to be sold, the Easter basket is low in autumn and winter. So the product is best to attract consumers all year round.
Exclusion of copyrighted goods
Eliminate all brand products – it is hard to find suppliers of branded goods. If you are not a well-known supplier for picking up goods, it is possible that you are selling fake goods. Set up your own brand of goods to avoid western brands.
Filtering competitively high goods
After crossing out a lot of items, you avoid competing with big business, but don't think that only a few shops sell the immediate products you pick out.
Analyzing the competitiveness of products may be an endless task, but before you start marketing, you still need to see if the products you sell are already popular on other websites.
There is a simple trick: Google a product, then use product picture search, see how many stores sell the same goods, if you are to sell, then most shops should have the same picture. Find your competitors and view their price strategies, traffic, and marketing channels. Cross out those highly competitive products.
After these thoughtful steps, you should have a clear process of how to choose a product. Don't get your head hot, clap your hands and do it. the result may be a waste of time, but no gain.