So, a good Amazon operator should first be an excellent selection expert.
Good products, means to meet the needs of users, can solve the user's pain, at the same time, can do " people without me, people have me. ". Although the truth is understood by everyone, but in real practice, we often have a big question mark: how to formulate an effective selection program?
Old Wei, I think, for an Amazon store owner or operator, in the selection, to have the following core competencies: think, compare, double-check. Alibaba has a well-known management three: pulling hair, looking in the mirror, smell, just and the quality of the selected products have the same.
Product selection method 1: pull the hair
For many sellers, after having a account number, the first question to face is: what to sell? Unfamiliar to the product, the market is also not familiar with, what to sell is a problem. When a seller is still unaware of what product to sell as its own direction, it is necessary to " pull hair ". We know that when a person is in the absence of direction or choice of confused period, often shows a thinking of anxiety, or a lot of choice, at this time, need to be a very dedicated attitude to treat, one of the performance is to pull the hair style thinking – do not care about their own image, do not care about other people's opinion, what I want to achieve is the full – scale consideration and measurement.
Therefore, " pulling hair" is an excellent state, which means that you think about yourself. Adversity leads to prosperity, able to think fully, can veto and be rejected, in the process of thinking, is actually a big data filtering process, a category, not, and then evaluate the next category; A product, no, then next to the next product, in such a repeated process, the idea will become clearer, the selection will be more and more accurate.
The process of " pulling hair" is actually the process of " big quantity is the key to winning ".
Product selection method 2: look in the mirror
When a product is selected, what is the market prospect of this product, how the profit space, whether can become a best selling, can be hit by the Moldbaby, at this point, a series of problems emerge out, face these problems, the only thing that can tell you, is your competitor.
At this point, the study of competitors, the evaluation of the competitive listing sales, the analysis of competitive products reviews star ratings, become the core of operation. Research competitors can make you aware of their own thinking and operational mistakes, and you can make yourself less detours, although no competitor will tell you more about his strategy and success, but as long as you are willing to analyze and study, you will be able to dig out the information that will help your competitors.
This analysis, learning the process of competitors, is a " look in the mirror" process, not only learn the strengths of others, but also find their own shortcomings.
Product selection method 3: smell the taste
By " pulling hair" type of thinking and exploring, through " look in the mirror" to compare yourself and competing in the gap, believe you already have your own category choice, have specific product options, but the comprehensive selection analysis is not representative of the success of the product, because the product is ultimately to enter the market, the Amazon platform to accept the test of the platform, experienced customer reviews, only the customer recognized you, such products are correct.
Elected products are identified and released, and we need to reflect on our products in the process of selling: what genes are available for successful sales? What is the reason for the sale of failed products? A good operation, absolutely will not stay in the selection of products on all things, such thinking, he will use a lot of heart to reconsider their own selected products, to double-check their own selection process.
Only through repeated multidimensional considerations, summed up useful methods and skills for future selection, the process of selection is a process of accumulation, precipitation process, if not summarized or not good summary, then every subsequent choice is still because there are no standard reference and many detours on the basis.
This reflection, double-check, summary process, is " smell the taste. ".
In the selection, if you can do the selection before the comprehensive thinking, the selection of the multiple comparison, after the selection of reflection summary, I believe that the choice of products with the potential to create a product is not difficult.