A brief discussion on Amazon USA site station product selection
Amazon United States station is the largest market in the global site, the most sellers, the most open category of products, product segmentation is the most obvious; Because of this, it means that the United States station is a competitive site, of course, the market is strong enough to allow all sellers to get their own place in this site, for these, product development needs to do what can get the market information, to get the market products?
Because of the fierce competition in the United States, most sellers in the market have done a lot of research on this market, and I think, first of all, when there is no quality factory resources, the regression platform product should be a very wise choice. in the Amazon United States, there is a lot of data in the us, as long as we find good entry points, enter into the market analysis, some of the better products, and in the United States, few people can find some categories of sellers, some are very strict, the products involve political or military, general sellers basically In the factory with the advantage of factory resources, I suggest you consider the products that meet the American taste in the factory, then continuously optimize the product quality to meet the American taste, multi – channel and multi – platform to understand the main style, appearance system and functional requirements of the products in the country.
According to some of my previous research, the American internet consumption system is dominated by middle – level assets, especially the Amazon this platform is the main consumption of middle – level assets, so the development of products for the middle – level consumption, need quality and trend synchronization, these are to do market analysis, in fact, in a more competitive market, the more specific products do, the shorter product line, the obvious vertical segmentation months, the more able to get success and occupy a place in the market. Second, the European and American style system I think I don't have to say, a lot of all kinds of to cater to to meet the European and American taste, I think, the United States bias likes to have a strong contrast color, we think the color or style system in the United States is more hot. Specifically, or according to the actual category subdivision of the system.
American station market consumption category, consumer electronics, clothing, auto parts, home should be the main market consumer, sports outdoor, kitchen, and so on, and more and more buyers in this platform.
With Amazon's platform influence, and promotion, more and more products are selling in this platform. The more competitive the competition is. Are you ready to start your cross – border tour in such a highly competitive, successful and failed platform?