Amazon's big sellers should have such a strategy for product selection in 2017
Brand management has become a commonplace topic, the start of the day for everyone to carry out this problem talk, first from the selection to start on the brand.
The global brand of Amazon is the choice of more and more sellers, from the main active cross-border export platform to look at the Amazon, Aliexpress – led brand platform, with ebay and wish as the market platform, they have no one who is more superior than who, the colorful world only suitable for the problem. Ebay's earnings announcement was also envy, with ebay's net profit of $ 59.48 in the fiscal quarter ending December 31, an increase of 1,037 per cent from $ 5.23 in the same period last year.
Give the seller a few sets of Amazon's latest overall performance:
The ranking of the global 500 brand in 2017 has also been released, with the global brand launched by brand value rating agency " brand frinance ", with Amazon ranked third, with a total brand value of 1064.
This has to say that Amazon itself is a pursuit of brand attributes of the enterprise.
Amazon's core seller manager has revealed to the vendors the " secrets" from Amazon's core vendors, including: product lines, supply chain management ideas, search portals, and extension of resources.
To build a brand to rely on products, first of all your existing account to have a 4.5 star product listings, this is the Jianghu rumors in the Jianghu, as a stepping stone.
Foreign trade has entered the era of 3.0, the seller directly contact with consumers, timely access to feedback from consumers, this is one of the most formidable power of the internet.
Want to be long-term to be a big seller, just rely on their intuition to choose products is not good, how to do, to use data analysis to choose products. This is a lot of big sellers success a magic weapon, is also the existing sellers new market, new entry into a field and category of the necessary method. This data can be purchased from some data companies.
Timing is everything
A product from the development of the supply chain to build a complete supply chain to become Moldbaby almost half a year, after the two years and half – income period, a product from the production to the demise of three years of time to layout, three years is a life cycle of the product.
After the product development to see the local market has the certification requirements, the patent application requirements, this is more stringent than the domestic, the exact requirements may be different.
Analysis of consumption behavior in target selling area
For example, in recent years, the growth of sports outdoor products has been strong, causing domestic sellers to push the same products to the United States, Europe, Japan, some countries are out of stock, some countries have become Unsalable products.
Consumer behavior analysis is necessary, such as Americans like extreme sports, these limit sports products are very popular, outdoor tents, mountaineering equipment, etc.; Europeans are more conservative, they are more concerned about their health more than willing to risk, less exciting content, the meter, heart rate meter, the patio beach chair is very popular; Japanese market nationals do not like sports, but on the other hand, Japan is a big animation, cospaly, animation products is the largest market.
Learn to leverage the resources available from existing Amazon to analyze products
Don't always think of a big fortune, open eyes to see the overall performance of the peer, learn to leverage. The overall performance of the Amazon platform's existing products is also the subject of the seller's selection, how much improvement do you have in improving existing pain points? What kind of development do you have in the next three years, and how long do you think your optimized product will last? How to pull the gap between the competition and the competitors to ensure that competitors can not easily copy your products?
5 milli – mA can not unify the rivers and lakes, why?
Example: in August 2016, Chinese portable battery sellers have been out of stock for a period of time because of the shortage of suppliers of raw materials. At this time, the seller of goods in the product, including the increase of the capacity of portable battery, increase to wuwanbawan ma capacity ( in fact, most of the virtual standard ), increase the number of outlets, increase the led display to let consumers clearly see the remaining power and other functions
The goal is to have a monopoly on the portable battery market at this time, but Amazon officials have found, through an analysis of review, that these sellers are wrong. The buyer is most concerned about: the same capacity of the portable level of portable battery …
What moldbaby looks like? By investigating a red-hot portable battery that has significantly widened the gap with other portable battery, it is found that the two – way charging can not only charge the mobile phone but also charge other mobile devices, including mobile power; The portable battery capacity is not very large, 20, 000 ma; Charging mobile phones is 75 % faster than ordinary portable battery, and it takes only three hours to recharge the mobile power. Such a product long time to win the trust of the consumer, and long time with competitors to open the gap.
Therefore, the entanglement of 50, 000 milli – ma of 8, 000 ma can not unify the rivers and lakes, to carefully grasp the secondary development of a product, who can control the quality of the product to determine the core who can profit. This calls for a foothold in the consumer's needs.
The successful seller product developer can get the latest review of the product in time to operate, and can be used as a reference when developing the next product, allowing full participation in decision making.
Product development process, first to own positioning, the whole five-star evaluation, you plan to achieve 4.8 points and do 3.8 parts to pay the time, energy, human, money must be different.
Do a good prediction sop, do a detailed forecast of the investment return ratio, what is expected product sales, how much money to be able to withstand, from the development of the product to the factory delivery to the platform from time to time, the whole process of r & d costs, operating costs, logistics costs? How much money can you make after a series of expenses?
The secret of the big seller is that every link is guaranteed not to go wrong, and that every link is better than the others do.
Relevant incentive mechanism
On Amazon, the development of products, operations, logistics and other links are done by people, how to play the combat effectiveness of everyone? We can consider each link to the participants a performance bonus, and give full play to the enthusiasm and potential of everyone.