A brief discussion on Amazon Japan site station product selection
I believe Amazon sellers of global open shop should be a lot, but Japanese sellers should not be too many, but now want to join the Japanese stand, the European grand vat tax, the high investment in the United States, low profits, and so on, we began to want to other relatively high profits of the site development, the Japanese stations should be relatively ideal, the Indian stations and Australian stations are not open to Chinese sellers, but because of the language problem, the page does not have too many sellers to go to Japan.
Today, I would like to talk about some personal suggestions and opinions about Japanese products. in my opinion, Japanese consumption habits are similar to those in Japan. so, we give us a good port, product appearance, color, etc. similar to those in China. the style of the products should be better understood, the Chinese and Japanese are Asian, the product matching style has a lot of similarities, so the products are more likely to be close to or conform to Japanese consumption habit.
I will mainly consider the following points in Japanese selection:
First, product certification and audit procedures: the first consideration in Japanese sales is appearance infringement, food safety certification, product safety certification and so on, product appearance infringement, Japanese animation is very famous, slightly inadvertent is tort, light from the shelves warning, heavy users directly linked account, all in Japan, product infringement is very important; Secondly, the Japanese station is very strict on the import of import products, this is very high, this is very high, my previous company did a water bottle, there was no problem at the beginning of sales, but not long, the product was issued to Japan customs, this trouble began, require all kinds of certification information, most of the certification must be Japanese certification, the final result is the need to remove these products; Other certification audits are fine, not as serious as the food safety certification, but also not simple, all product certification materials are prepared, in Japan station sales.
Second, product differentiation and quality advantage: in Japan, the products are not as popular as European grand, the product popularity, appearance and so on are similar, in Japan, the Japanese people pay attention to the technical problems, and the problems will be picked out, so the product details in Japan station must be handled, the quality of the products in Japan, not to think of low price to attract the flow, in fact, the low price in Japan, the products are better, the quality of listing is very good, so don't worry there is no sales; Differential advantage in Japan, such as some obvious characteristics, such as cable in Japan 1m line sales are not good, the price is very low, the opposite, the 0.15 cm line and 2m line sales are very good, this is the difference, and for example, Japan has a lot of hands to hand in the hands of the people in the process of charging, the conventional straight line is not easy to take, so if the 90 degrees bend? Will it be better? These are the need for careful analysis of observation to know.
Overall, Japan station should be a relatively high profit site, are you ready to enter the blue ocean market?