The first mistake, staring at Amazon's hot list, sells what to sell.
There are several mistakes in this selection. first, some popular products do not have continuous or long-term demand. The second is that they have brand attributes or patent protection.
Once the hot spots or the person complained, the product Unsalable, inventory backlog, the loss is very large, such as the previous fingertip gyro.
The second mistake, relying on data software selection. Although Amazon does not have open product data for the time being, there are many data services provided by third parties on the market.
If you want them to recommend to you a surely product, it is basically impossible. You need to know the correct use of these data, through their own analysis, some trends.
But it is also difficult to form their own corporate competitiveness, not suitable for brand and build supply chain.
The third mistake, choose a high profit product. More money means more people, more competitive pressure. In addition to the calculation of profits, also to join the possible competition costs, advertising, add gifts, promotion, and so on is not small hidden costs.
High – profit products tend to end in a price war.
The fourth mistake, by feeling to choose products, forced to associate the best-selling products.
Cross border to remind yourself that you face different consumer habits and preferences. Taobao's Moldbaby on Amazon may not be sold, and the Chinese think the Americans don't necessarily like it. And the cultural differences in Europe, the middle east, Japan, southeast Asia and so on are very different.
Another feel is related to the best-selling products, think the mobile phone best-selling, mobile phone accessories must be popular, solar eclipse, sunscreen will be hot. It is undeniable that this alternative approach is really good, but the risk is also large.
In a word, all unilateral selections are based on Bullying.