Introduction to Amazon: product selection, product presentation and search keyword settings
First. how to choose the product?
1. the selection shall be suitable for its own circumstances
Do e-commerce to try to start from the familiar industry, comprehensive consideration of the environment around, doing the familiar business can do more with half the effort. Choose goods to choose what you know more about, and from the quality and price, you have the innate advantages of things. It is particularly important to select a product to sell in combination with its own circumstances.
2. get the upstream supply as much as possible
Many sellers who are ready to start doing business will blindly go to B2B sites for selection and inquiry. In fact, the commodity B2B platform will not only have manufacturers will also have all levels of agents, if you can not identify the manufacturer to purchase, in the sales process, your price will be difficult to have sufficient advantage. Therefore, the selection principle only one, as far as possible to get a supply of goods, such sales of product prices will have an advantage.
3. the product should have product combination thinking
The goods sold are intended for different audiences. This, when picking goods, we should pay attention to, not all goods are the same price segment and quality. A certain staircase effect, can let more consumers in your shop to create a deal. A mature shop should be composed of " Moldbaby commodity + mainstream goods + profit goods ".
Moldbaby commodity, as the name suggests, the mainstream commodity with the current hot combination, and with low or high value for money products will be possible to become Moldbaby. The appearance of Moldbaby is difficult to predict, but here is a tip: in the Amazon website sales ranking, you can refer to Amazon's sales list, refer to the top of the hot commodities to set up their own shop Moldbaby goods.
Mainstream goods must be lower than the price of the same industry or to let customers feel the price of a high commodity.
Profit commodities may be niche commodities, and there is no basic pricing for them in the market, or a popular commodity. This is particularly evident in clothing goods.
Second. how to better product presentation?
Different platforms have different rules, the biggest difference is embodied in the algorithm, showing, is the display of products, sorting rules.
There are 24 products on the front page of the Amazon product display page. As a seller, the goal is to enter the 24 locations on the front page. Whether it is a veteran seller of tens of millions of sales or a rookie seller, the 24 locations on the front page are fair to every seller. As long as your product picture is consistent with the specification, search keywords set well, you have the opportunity to display your own goods in the 24 locations on the front page. New questions come, how do you find the search keywords that fit the Amazon platform?
Third, how to do the search keyword setting?
If the seller wants to improve the ranking of their product display pages, or even the location of the home page, then setting up keywords becomes a very important job. Although you can set a lot of keywords in the background, but usually a commodity is searched by the customer for about only about ten valid keywords. So the key words are not the more the better, but the more accurate the better. Enter a product in the Amazon's search bar, the drop down of the long tail is a very hot word, and is in the Amazon platform category, the name of the large category is also hot words, the collection of these words to be the keywords, can help the seller to enhance the product ranking.
Search keyword setting, is not the ranking will be promoted to the home page? There are three things to do to improve the rankings:
1. good seller performance;
2. growing sales;
3. positive incentives for users.
Good performance is the basis of the seller's sales in the Amazon, although it seems simple, but it is not easy to do. If the seller wants to ensure that the order defect rate, cancellation rate, the late rate of goods to meet the requirements of Amazon, rely on their own constant maintenance and efforts. ( friendship reminder: continued attention to this wechat dingyuehao: newblue sea is also able to help your cross-border ability to grow oh, ha ha )
For the growing sales of this requirement, the seller needs to do not only the keyword set mentioned above, but also a picture of setting up the seller's products. The quality of picture will directly affect sales, for e – commerce, there is about the importance of pictures, no longer described here. However, some principles still need to be prompted again:
First, the vertical horizontal ratio of the picture is 1.3: 1;
Secondly, the picture products accounted for more than 85 % of the total picture, and to be white background;
Finally, try to select more than 1000 pixels, at least upload more than 5 photos, as much as possible to display the product details.
Speaking of the user's positive incentives, in short, the buyer through the search products click into your product interface and successfully purchase this is a positive incentive, will leave good credit records. So turning traffic into sales is a positive incentive for later users. If you can choose the right, the key words set, picture set good, the seller performance standards, basic even if it is getting started.