1. the selection is the survival of the fittest under different observation periods
Today, the emergence of cross-border e-commerce platforms has made " domestic products" has been greatly improved, the following three types of products:
Stage 1: in 2016, cross-border e-commerce sellers are selling products on Amazon's online sales, and then push them with their own purchasing power and resources to find suitable suppliers, during which the seller will gradually find that the products are already a red sea when existing vendors are already on the platform;
The second stage: from 2016 to the first half of 2017, some sellers began to focus on Amazon's official product trends, in which sellers could seize certain business opportunities and analyze the relevant advantages of the industry, not just focus on Amazon sellers to sell what products and lost the blue sea opportunities;
At this stage: some excellent sellers already have the consciousness in their own industry, dig deeper with the supplier contact, more in-depth in the product process, the selling point of learning, through the cooperation with the supplier to make the product fine and fine.
" the three stages are in fact intertwined in each period, only to say that the three phases of the election are the mainstream of the period. Sellers are mainly looking at Amazon's official trend of choosing products at the time of the selection, and more of the product placement research itself, rather than simply selecting a good product to sell. ”
2. active selection, passive selection " fit" is the best
Active selection is based on the understanding of the target market or understanding of an industry, subjective to develop products, such as: long – term with friends of the digital consumer electronic products, will certainly be fine to: digital products – > mobile phone peripheral – > audio – > bluetooth audio.
This requires that we know all the bluetooth products in the market, such as which is developed by the new mold, which is used for low price, which is high – end, high – quality, so this time certainly will be for the specific situation of the company decided to develop what kind of bluetooth sound, this is the active selection.
Passive selection is to refer to the sales of other large sellers to which products are relatively good in the near future, and then from the supply market to find the same product, to book and complete the product information, this will be easier, but will always be slower than others.
In actual operation, it is better if you can combine the two.
3.starting from daily life
According to the target market analysis, here take the u s site as an example, we can learn more about the target market four seasons of weather changes, people's eating habits, hobbies, and holidays and other basic daily.
On holidays, we will focus on analysis. The most common is that before Christmas, people are going to dig Christmas products because before Christmas, people in the western countries will buy a large number of Christmas products to decorate homes, supermarket, restaurants, etc., these needs are more obvious, for example, before Halloween can be developed some terrorist masks, costumes, props, the festival atmosphere products will be out of stock.
Most of the holiday products will be developed one month in advance, shelves, on the one hand, the seller needs to prepare the goods ahead of time, in addition, attention to the logistics time to control.
Seasonal this also needs analysis, winter comes to develop hats, gloves, scarf and other warm products; Prepare the mini fan, notebook ice pad, radiator and other cooling products before summer.
Lifestyle habits can be thought, according to the lifestyle habits of the target market population, such as in the United States, between the ages 18 – 65 adults approximately 1.98 million, of which 60 % of the people meet outdoor consumers, for this large crowd, can develop swimwear, the net, goggles, flashlights, tent lights and other products.
Of course, there are many other development bases, such as reference to big sellers, big data analysis, and so on. These are only a rough direction, but also need to know the target market people's purchasing power, like the style and so on conditions, so that more accurate selection.
4.not all suppliers are suitable for cross – border business
Not all suppliers are suitable for cross-border e – commerce, first of all, this supplier must have the minimum necessary conditions as a cross-border e-commerce supplier: a, quality stable b, price advantage c, and spot stock.
At the same time, the product Commissioner needs a certain market understanding, such as looking for electronic products first, Shenzhen, to look for clothing category Guangzhou, humen, to find the led lighting category in Zhongshan, to find gloves when the number of xinji, the small commodities must be in yiwu, so as to find more advantages, more accurate supplier.
When we look for suppliers, we must find 1 – 2 standby suppliers, especially for products that may become Moldbaby, so that we can achieve the multiplier effect.