The strategy and practical operation details of Amazon's selected products
Many traditional foreign trade people are puzzled why the final cross-border venture failed. In fact, cross-border e-commerce operation success factors need a lot, talent, funds, choose the right platform operation. For example, on the Amazon platform, you want to do the first step of cross-border e – commerce, and if you choose the wrong choice, you are likely to make detours at the beginning of the venture, even more and more, invest a lot of human and resources, and finally fail. as the first batch of the Chinese cross-border export business, the author summarizes his own cross-border operation experience, and the specific recommendations for cross – border selection are as follows:
About Amazon, in fact, many new sellers are not very important to the selection of the product, of course, some of the seller has its own factory production of its own products, the product can be changed to develop products, and other vendors who do not use their own products, in the face of so many products in the market, how should choose?
The purpose of correct selection
In fact, do e-commerce whether you do B2B, B2C or the most popular cross-border e-commerce ( Amazon ), the core principle of the selection is consistent. The essence of the selection is the quality, price, the cross-border characteristics that best meet the target market demand, and highlight its competitive advantage. Amazon products should first choose a product line with their own online shop, products should have a good market demand, the best is to meet the specific foreign trade market products, but should avoid the red sea strategy, to have their own selection characteristics. The final value of the product in so doing 3 points win – win includes suppliers, terminal customer buyers, Amazon sellers themselves. Especially the supplier selection is most important because the price of the supplier, the product quality product style in essence ultimately determines the lifeblood of a cross-border shop.
Amazon's export seller's products should follow one of the following lines:
An objective analysis of the background of China's foreign trade industry
Many of the cross-border e-commerce ( Amazon ) are doing traditional foreign trade, do traditional foreign trade generally have some foreign trade advantages, such as familiar with a few familiar supplier partners, familiar with international logistics channels, with a certain understanding of the traditional B2B website operation ( such as Alibaba international station ), as well as the traditional foreign trade market positioning will have their own understanding, such as the u s European market outlook products demand. In fact, do cross-border e-commerce is not a particularly abstruse and unpredictable new model, just traditional foreign trade is an upgrade and transformation, so the traditional foreign trade your experience and advantages for you to do cross-border exports are valuable, you should sort out what the core advantages of your foreign trade industry, and apply to the cross-border new model.
Personalized location of cross – border shops
The positioning of the so-called cross-border shops can be understood as the combination of three points, including the target market of the shop, target customer demand, the personalized core competitiveness of the shop operators. Only truly combine these 3 points effectively with a cross-border shop has the real market vitality. The first step of the shop positioning is to market research for the target market and target customers, we can through the cross – border platform industry research, such as Aliexpress input product keywords, look at a product specific sales data, market competition is not sufficient. But the core is to use data analysis tools, such as Aliexpress data tools. We must be good at using data tools to help us judge the market and select product category, through the data is really accurate judgment of a product market welcome power core.
We must look at data analysis before we choose a cross – border product, and if we choose a product on the basis of inadequate data research, then you will be very passive, for example, the style you sell is outdated, people have already done it, so you will be very tired later, and the cost of input is very large. the value of data research is that we can understand the demand location and market prospect of a product at all levels, so the soil of all business success of data. From the store location, you should also consider the following several factors, the product line of choice must take into account the long-term operation cycle, the number of products per subclass should have a certain scale, product line should be rich, the price of products should have different levels of positioning, such as the price strategy positioning in high school, the product has the potential to do the brand.
The tips of Amazon's sellers.
Tip 1: focus on the resources and make a full breakthrough.
Identify the main product line, that is, what resources you have at present, you want to use it as your main product line, to focus on, can not hit a gun for a place.
Tip 2: create Moldbaby at all costs.
To create Moldbaby at all costs, especially in Amazon, we all know that if you put a product in the top of the list, it's really a very desperately serious thing, if you can get it done, it could be that the whole company can live very well. As we all know, we do not explain in detail.
Tip 3: touch the stone across the river, dare to try the wrong.
A concept to try is that you can increase the SKU, but you must go to the thin SKU, and if you find the Unsalable on trial, dispose of it immediately, at any cost, and immediately dispose of it.
Tip 4: hand in the brand, this card is available.
It is a brand thing, before doing Amazon you want to pay special attention to the trademark, is the best to have a trademark, to register it, registered in their hands can be free of trouble.
Tip 5: improve the product details and determine the profit system.
Finally, the analysis of gross profit composition, that is, assuming you have a hundred products, they occupy your products, so the gross profit of 80 % of the products, which products? These are the direction you want to build Moldbaby, the long tail products are often the key to profitability.
In general, the product actually goes through a process, the process is a small trial sale of the neutral product, it is trying to sell, and then to the pseudo – brand, the pseudo – brand, for example, I have a product, I only on its box, and on the body of this product, the logo of its own brand, this is called the fake brand, this is called the pseudo – brand, and finally OEM, the real to put our products into the product, only to think, some ODM, is when we further understand some products to do some customization.