From the star - tip top of the top lock, see what the Amazon's choice of pit!
Recently, with the problem of finger top gyroscopes, star – tip – like products have been restricted sales within the Amazon's global platform due to the appearance of offensive weapons, and there are no applications or complaint channels to restrict sales teams from taking all of their top products off the shelves in the near future.
So, let's talk about what potholes in Amazon's selection?
1. blindly following suit
The popularity of finger tops should not be so hot as I said, so there are sellers of crazy replenishment goods, after some countries have registered the appearance of patents, packaging patents, and to the customs, caused a lot of merchant cargo to the customs were seized, and the price relatively before a large dive.
But a large number of sellers see only the immediate dividend, not aware that the market has been saturated, over the dividend period.
2. hidden dangers of product safety and quality
Choose the product before you want to be good, your product is facing to what crowd, like this fingertip is a multi – level group, young and old, but never expected to appear children because of eating the toy caused by the esophagus Caton problem.
Therefore, must be clear target group, do good product quality and safety survey. Especially for infants and young children products, we must first understand the foreign mandatory standards for the product, the use of the process of possible security risks, the infant series is not deep, not touching.
3. hidden dangers of patent
In front of the star finger gyroscope, there is a car ban, the two have a striking similarity, in addition to the security problems, there is also a patent dispute. With the growing number of sellers on the platform, the platform's various controls on sellers will only become more and more strict. What we can do is to strengthen brand awareness, familiar with Amazon rules and follow the rules, regular operations.
So, how should the product be selected? What are the factors that need to be considered?
First: from the perspective of consumers
1. users' needs should be grasped, taking into account the choice preference of consumers.
2. to meet the needs of users for a certain utility, simplicity is useful
Second: consider from the product itself
1. to select the products of quality, price and appearance most consistent with the target market demand from the numerous supply markets.
2. analyze the industry potential of the product, and select the products that belong to the rising trend of the industry.
3. market size of research products, and the situation of substitutes ( including quantity, variety and price )
4. the repeat purchase rate of the product is high.
5. sustainable development and easy dissemination.
6. it is not easy to find the supplier's products.
7. in the process of selection, we should also consider seasonal, festival, timeliness, etc.
8. choose products with large demand and wide audience:
* search for the corresponding product under keywords merchant / Google keyword planner.
* Amazon's own products, such as the brand Amazon basic.
* the jungle scout detects the monthly sales of large products.
* long observation of products in the bsr.
* other platforms or independent stations sell hot products