On the Amazon platform, anker has always been a myth.
Many Chinese sellers are studying and imitating anker, but as Mr qi has said, " imitating me is dead, and I am born. " the real ability to emulate anker is very good, few, but based on the study and learning of anker, and then make new development, and open up new ideas of the seller, there are several, this topic is a simple analysis.
Anker, who started as a mobile power source, has always been in black and white, and in anker's own research, they concluded that the European and American people were more interested in black, so, opening anker's stores, the black tone was particularly obvious, while anker's products were dominated by boxy, business – based customers, including Amazon's vice president, global vice president, as well, I came to China on business, with the Chinese brand anker's mobile power supply.
As a result, many sellers who want to learn from anker have adopted the same black and co – founder clause., however, there are few successful cases., however, there are two companies, the same with the main mobile power supply, the sword go to the bias, and anker is not the same road, but it is very successful.
Jackery, also based on mobile power, the same main push founder style, but chose to be completely different from anker – orange. In addition to the cold, steady black impression of anker, the orange color caught the eye of the user with fresh and vivid colors. Regardless of the quality of the contrast, just from the color level, if anker is the adult stable business people as the core customer group, then jakery can gain the female group and younger consumers.
In the Amazon platform, under the category of mobile power, anker occupies the dominant position, and jackery's alternative path makes it live very well, according to the number of product review, the sales amount of jackery has also been taken as a unit, far away from the ordinary seller several street.
Jackery, another mobile power brand building is more interesting.
Lepow, in a more fresh image of the mobile power market, in the process of brand building, lepow chose green and yellow to push the tone, at the same time, in the choice of style, lepow selected the round style even with the cartoon image of the main fight, take the young people take the heart of the young. On the Amazon, lepow started late, but walked to the current, and always walked very well.
Look back at the three options, anker, with the first advantage, mainly facing the business community, the mobile power category leader, and jackery in the selection, from the development of anker to the business opportunities, in order to avoid confrontation with anker, select from the side of the side, to get a slightly younger group, to shake the anker sales status is very difficult, since it is impossible to shake, the circuitous route, you are for the business mature, I choose the new human, so, with a younger group as the goal and make it.
Differentiation, the achievement of three companies.