How to select the product on the Amazon platform? If you choose wrong product, it won't sell well, but it is also hard to choose what you want. Think about below factors next time you choose a product.
it's best for the start seller to do simple products:
1. durable, universal.
2. suppliers can be found in China
3. the iterative update of the product can be modular.
4. you can operate without using the instructions
5. no electronic parts and moving parts.
6. you can use it to complete a job.
7. do light weight products, small volume, less freight is more profit
1. the seller chooses the product to attract the buyer to buy, so the first thing to consider is the consumer, from the perspective of the consumer.
Consider the consumer's preference, grasp its real demand. First of all, to do market analysis for the products you want to do, including customer demand analysis, industry trend analysis, customer preference ( mainly foreign ), competitive analysis, product advantages and disadvantages, product patent.
2. considering the product itself, it is quality control.
A The material and technology of the products, to eliminate Jerry – building
B the packaging of products cannot be too simple, especially with brands
C description of the use of products, can be made into cards and other forms, in conjunction with the use
In addition, the following considerations should be taken into account:
( 1 ) analyze the industry potential of the product and select the products that belong to the rising trend of the industry
( 2 ) market size of research products, and the situation of alternatives ( including quantity, variety, price and scale )
( 3 ) select the product with repeated purchase rate and have the communication, and have the sustainable development
( 4 ) choose the products with large demand and wide audience
Of course, in the selection process to consider seasonal, timeliness and holiday, like the upcoming mother's day.
3. consideration of products from other platforms
1. other platforms or products that are hot selling at independent stations
2. search for the corresponding product under keywords merchant / Google keyword planner.
3. Amazon's own products, such as the brand Amazon basic.
4. the month sales of the jungle scout products.
5. long observation of products in bsr.
Finally, there is the user experience, mainly the quality of the product, logistics time, the delicacy of packaging, and the ease of use of the product is also a customer after-sales service.