The selection has always been the most talked about in cross-border e – commerce, and is the most core topic, and the most important thing is to do the selection after understanding the rules of the platform. Understanding the platform, the same product can have different platform marketing methods to learn from each other, refined product thinking is the most core. Cross – border e – commerce is becoming popular across the land of Hasee. Now, there are more and more people flocking to the industry that is considered " blue ocean ", trying to get a piece of the soup as soon as possible. However, many new entrants to the cross-border e-commerce lack of experience and knowledge, the face of this " blue ocean" is somewhat overwhelmed.
At present, the cross-border e-commerce price war is prevalent, all kinds of the peace platform can not be avoided, unless the seller provides enough small products, or other people can not do, such as some large products. However, if you do large products must be high profits, or whether it is platform or independent website, can not afford high logistics costs. So what is the difference between the selection of the Amazon platform as a typical representative of cross-border e – commerce " Gao Dashang "? Mention Amazon, people think first is suitable for brand, high gross profit and so on topics! For most Chinese – style sellers, however, Amazon leaves us with only " selling listing" and " self – listing ". The way to build listing is suitable for the current popular brand and pseudo – brand strategy; Of course, if it is a simple sign, actually this route is very tired. So, in this environment, how should Chinese sellers choose? Sell: this kind of products, in fact, most of them are standardized products, the choice of products thinking is Chinese – style procurement thinking, electronics, auto parts, home and sports equipment, and so on; With the current Amazon rules, many are already the distribution of FBA, so when choosing this category, you can confirm whether there is any infringement risk based on whether the parent listing of " gen" is a brand ( or pseudo – brand protection ); The rest of the work focus on the procurement cost analysis and domestic logistics head calculation. The seller will continue to test such products around the sales price range of the market. In the case of title, key words, pages, pictures, local delivery, according to the different performance of each competition account number, the only thing you can do is to see who has low operating costs, who compete for the buy box is strong. The purpose of the sellers is to be able to sell out, this is actually the core of the selection. Self – built: most of these products are recognized brands ( or recognized pseudo – brands ). Select such products, in addition to the brand's own appeal, title, keywords, description, pictures, pages and so on to do their own. In addition to account performance performance, high quality logistics and price / performance, the core of the selected products is the sales capacity of this kind of product market. Such products are often non – standardized and subjective, and are niche market products with relatively few mā ori competitors. In this case, before the threshold of non – Chinese procurement thinking, in the specific user groups and small market niches for development.
For the selection of small and medium-sized sellers that are planned or already operating on the Amazon platform, Wen Hao offers some of the following suggestions: 1. determine the main product line The seller currently has what resources on hand, that will be its main product line, focus on building, rather than a gun to change places. 2. build Moldbaby at any cost Especially in the Amazon. We all know that if you put a product in the top 1000, it is really very, if you can do it before 100 or 80, then the whole company can live very well. 3.Repeat the test. don't be afraid of making mistakes You can increase the SKU, but you must go to the thin SKU, and if you find it a Unsalable, you will have to deal with it immediately. Maybe the original purchase price is ten dollars, but until the end, even if you can return the three yuan of the money can also be treated. 4. pay special attention to trademark issues Brand, before doing Amazon, you should pay special attention to the trademark, the proposal is best to have a trademark, after registration can be free of trouble. 5. analysis of the composition of gross profit Finally, analyze the product composition of gross profit, and study which products make up 80 % of the gross margin, so these products are the direction you need to create.