Often, you can hear many sellers saying that they do not know what to choose, either because they are familiar with a certain kind of product, or because they are familiar with a particular product, or because they have heard a successful case, they decided to start with the product examples of success stories, or there is no way of thinking, then the case seems to sell well, anker is very successful, and so on.
This kind of election method belongs to no goal, no thinking, just parrot the parrot, its results can be thought.
Contact with Amazon for a long time, can often hear such claims: 1. Amazon operations to win the quality; 2. the selection determines 60 % of the success of Amazon's operation; 3. Moldbaby is elected, not made.
Thus, the importance of the selection in the Amazon operation.
In the actual operation process, I put the product line of thought into six keys: pan, specialization, precision, persistence, repetition, data analysis.
For Amazon sellers, the first step of the choice is to be able to have a wide range of thinking, not limited to a certain category, this requires in the initial selection, in a broad range of efforts, not to limit their own ideas, only contact with multiple categories of products, it is possible to choose the appropriate categories and products for their own direction of development.
After a comparative analysis of multiple categories, the seller will find that they are interested in, resources available, and sales and profits are good categories, in this case, the need to go in the direction of efforts. In the current market near transparency, as the seller, the products sold by themselves are not professional, only to maintain a large general understanding of the state, it is difficult to do. Want to outdo the opponent in business, first cultivate oneself in the professional knowledge to surpass the opponent.
With the increase of the professional knowledge of their own business category, the understanding of products is more and more profound, on this basis, we need to select the selected products carefully and select repeatedly. A business, always 20 % of the product to bring 80 % profit, as the seller, must be as much as possible to explore the 20 % of the high profit margin products. In the process of screening, the professional degree mentioned above will play a very important role.
The selection process is a long-term process, throughout the operation, do not have a once and for all mentality. The success of today's election does not mean that there will still be good business tomorrow, to insist on doing some of the regular activities, and not forget to develop the trend to respond to tomorrow, while having the hot.
The process of insistence is that white is a repeat process, repeating the most basic actions. Many people will gradually get tired of the loss of passion and fighting spirit, which is why some sellers often appear after a product of a product to become a star, soon after the silence, disappeared in the vast crowd of reasons. In order to maintain long-term stable operation, must be able to adhere to the basic work of lasting passion. The selection work is very boring, but can persist in the selection for a long time, there will be some new discoveries. The old man didn't say it, only!
At the beginning of the selection, perhaps more is the basic analysis of feeling and intuition, when you develop into a certain stage, when you have acquired the skills like the hand ripe, you already have enough expertise to be familiar with the industry, in this case, you may know almost all the products, and in the choice of products, part of you will be based on their own perceptions and biases. In order to overcome the defects caused by this cognitive bias, in the selection process, to the best possible combination of big data analysis, through the big data analysis tool, from the multi-dimensional grasp the corresponding sales data, compared with personal cognition, big data reflect the content is more objective, you will also be able to explore some of the information and products not previously aware of.