The seven dimensions that must be grasped in Amazon's seller's selection
Is it hard for Amazon to operate? Successful sellers tend to think that Amazon's operations are the simplest compared to other platforms, but I believe many new sellers will lament that Amazon's operations are too difficult.
No matter it is hard or easy, but to run the Amazon, a top priority is the selection. This is why we often say " the Amazon is difficult to operate, difficult to choose" and " seven points against the election, three points in operation ".
The reason many sellers feel that Amazon is difficult to operate, to a large extent, is not to choose products, or the selection bias. The direction is not right, all efforts are twice the work. So for Amazon's selection, what should we do to improve the success probability of the product?
In general, the seller can consider the following seven dimensions when conducting the selection:
1. true real need vs false demand
A product to sell well, must be consumer has real demand, therefore, the first element of the selection is to consider whether the product really meets the consumer's needs. Meet the real demand of products, market capacity is formed naturally, by the natural existence of demand, sales can be natural by the wind. But there are sellers who blindly choose products that have no demand at all, and then think of a market space for their products, the result will be a bleak end.
Therefore, the first step of the choice, the seller must learn to ask themselves: is the consumer really needs?
2. high – frequency, easy – to – use vs low – frequency
For the seller, the choice of each product is full of expectations, expectations that their choice of products can bring generous returns. The return is the direct reflection of the market performance, need to have the order quantity to decide, the seller should consider two aspects at the same time when selecting the product: is this product is the consumable item that the high frequency uses? Is the product a real need product, but at the same time low frequency use?
High – frequency consumption means that the same consumer will repeat the purchase, while the low frequency use of real need means that the odds of poor performance due to product quality problems will be lower.
3. multiple function vs single function
Functional considerations are also based on a consideration of the Back to bite account performance of the product.
Generally speaking, the product quality will have a certain bad rate, if a product function is complex, each function is weighted by the bad rate, sometimes will burst out more than you think of the product quality problem, so, compared to the multiple functions of the product, the single function product is easier to operate.
4. transformation of the forward and forward life of the male and female
The core product is lack of uniqueness, easy to be sold, not bright spot is also sold, it is easy to create a mess of operating rhythm, so, the seller should consider as priority to choose the products can be differentiated to transform products when choosing products.
The difference transformation I said here does not simply mean that if the private mold products, after all, the private mold products can be prevented from being sold, but also means higher costs and greater market risk. The difference transformation is that the existing products can be based on the simple rapid change of small scope, product differentiation, or a new upgrade, these differential transformation can be printing logo, replacement parts color, independent custom packaging, and so on.
5. small volume + weight, light vs volume, large + weight
Many small and medium sellers may give priority to small, lightweight products at the beginning of their operations, on the grounds that such product logistics is convenient and the cost of transportation is low, it is right, but it is also because of this, the product enters the low threshold, there are more competitors, and the operation of such products needs to face more fierce competition.
In contrast, if you have enough money, you can choose a product that is large and heavy and requires specific shipping channels. There is no reason for this, and this is the threshold itself, which blocks quite a few of the there is no sellers out of the door.
6. medium quality + lower price vs higher quality + ultra high price
The seller has a cleanliness, the choice, must choose the best quality. But for a brand that is not brand – famous, or even the fake products, what do you say that good quality consumers will accept? If the consumer really needs high quality, he has been directly to choose the famous brand products, there is no matter what you do!
When a consumer chooses a product without a brand, it means accepting a medium quality product in his heart., of course, if the price can be cheaper on the basis of the quality of the past, it would be better, so this is the thinking that the seller should have, rather than pursuing higher quality. Because even if you have a high quality product, you have to face the high cost and have to sell the high price to ensure a profit, unfortunately, the customer is not accepted.
7. large market capacity + sales volume vs limited market capacity + few sales
This needless to say, no doubt, choose the product, as far as possible to choose the market capacity of the product, only then, you create the Moldbaby sunrise thousands of operation dream can be achieved.