At the beginning of the Amazon, many novice sellers do not pay much attention to the selection, all hope to optimize the operation through the later sales to drive sales. It is no exaggeration to say that Amazon products accounted for 60 % of total sales, did not choose the right products, your late operation will take a lot of detours, the product that we always remember is the core of long-term operation. So how should we choose to face so many products in the market?
1. understand its advantages
Cross – border e-commerce to try to start from their familiar industries, comprehensive consideration of the environment around, to do the familiar business can be half the effort. Choose goods to choose what you know more about, and it is in quality and price, oneself have the thing that has the innate superiority, the product that chooses to sell in combination with oneself is particularly important.
2. select the quality of goods supply
Many sellers who are ready to start doing business will blindly go to B2B sites for selection and inquiry. In fact, the commodity B2B platform will not only have manufacturers will also have all levels of agents, if you can not identify the manufacturer to purchase, in the sales process, your price will be difficult to have sufficient advantage. Therefore, the selection principle only one, as far as possible to get a supply of goods, such sales of product prices will have an advantage.
3. product combination
The products sold in the shops are aimed at different audiences. This, when picking goods, we should pay attention to, not all goods are the same price segment and quality. A certain staircase effect, can let more consumers in your shop to create a deal. A mature shop should be composed of " Moldbaby commodity + mainstream goods + profit goods ".
Moldbaby commodity, as the name suggests, is the mainstream commodity with the current hot combination, and with low prices or high value for money products will be possible to become Moldbaby. The appearance of Moldbaby is difficult to predict, but here is a tip: in the Amazon website sales ranking, you can refer to Amazon's sales list, refer to the top of the hot commodities to set up their own shop Moldbaby goods.
Mainstream goods: must be lower than the price of the same industry or to let customers feel the price of high – performance goods.
Profit merchandise: it may be a niche commodity, there is no basic pricing for them, or a popular commodity. This is particularly evident in clothing goods.
4. select the core products
There is no need to remember when choosing the core products:
1. select the industry to enter, first to understand which resources can be integrated.
2. familiar with the use of various research tools
3. considering whether there is a complete industrial chain in the region, it is the best choice to start from the side. Convenient resources integration, cost savings, maximize profits.
4. choose the product to decide the sales strategy, is the unpopular product or the product with certain threshold, or the popular products, the positioning should be clear.
5. communicate with overseas buyers, master the trend and keep good product sensitivity.
6. to act as an agent for domestic products or choose to cooperate with the OEM factory abroad, the vision shall be a little longer.
7. cooperation with the factory, in-depth research and development, this road is more durable. Remember to choose a factory with high quality and high reputation.
8. take part in the exhibition and open up your own eyes.
The words of the choice, or suggest more grinding and more practice, to have a better response to the market products, I wish you all the seller's dream come true.