Learn the Amazon pick, let you win at the starting line
At the beginning of the Amazon, many novice sellers do not pay much attention to the selection, in the hope of optimizing the operation to drive sales. But if you do not choose the right product, this will lead to your later operations will take a lot of detours, the product you will always remember is the core of long-term operation. So how should we choose to face so many products in the market?
Before you talk about the selection, we first have to understand the features of the Amazon platform:
Amazon buyers: they shop more attention to pictures, prices, user evaluation, product description, whether prime, after receiving the goods, packaging good – looking and fine is the first impression, followed by quality, quality or quality.
Amazon is a platform for zhong stores, so Amazon's product line and sales rules are based on product and buyer's evaluation of the product.
Amazon is a relative standard and relatively fair platform, rules perfect, treat all sellers equally, this does not lead to the resource inclined to the big seller, the size and the size of the seller can have the same resources, easy to the small seller's winning way from a point of breakthrough, rapid growth.
Next, we'll show you how to choose:
In the light of its own situation
Cross – border e-commerce to try to start from their familiar industries, comprehensive consideration of the environment around, to do the familiar business can be half the effort. Choose goods to choose what you know more about, and it is in quality and price, oneself have the thing that has the innate superiority, the product that chooses to sell in combination with oneself is particularly important.
Get upriver supply
Many sellers who are ready to start doing business will blindly go to B2B sites for selection and inquiry. In fact, the commodity B2B platform will not only have manufacturers will also have all levels of agents, if you can not identify the manufacturer to purchase, in the sales process, your price will be difficult to have sufficient advantage. Therefore, the selection principle only one, as far as possible to get a supply of goods, such sales of product prices will have an advantage.
Product combination thinking
The products sold in the shops are aimed at different audiences. This, when picking goods, we should pay attention to, not all goods are the same price segment and quality. A certain staircase effect, can let more consumers in your shop to create a deal. A mature shop should be composed of " Moldbaby commodity + mainstream goods + profit goods ".
Moldbaby commodity, as the name suggests, is the mainstream commodity with the current hot combination, and with low prices or high value for money products will be possible to become Moldbaby. The appearance of Moldbaby is difficult to predict, but here is a tip: in the Amazon website sales ranking, you can refer to Amazon's sales list, refer to the top of the hot commodities to set up their own shop Moldbaby goods.
Mainstream goods must be lower than the price of the same industry or to let customers feel the price of a high commodity.
Profit goods may be niche commodities, and there is no basic pricing for them, or a popular commodity. This is particularly evident in clothing goods.
Core product selection
1. select the industry to enter, first to understand which resources can be integrated.
2. familiar with the use of various research tools.
3. consider whether the region has a complete industrial chain, from the hand side is the best choice. Convenient resources integration, cost savings, maximize profits.
4. the selection determines the sales strategy, is the unpopular product or a certain threshold product, or the popular products, positioning should be clear.
5. communicate with overseas buyers, master the trend and keep good product sensitivity.
6. acting on behalf of domestic products or choosing to cooperate with the OEM factory abroad, the vision should be a little longer.
7. in cooperation with the factory, in-depth research and development, this road is more durable. Remember to choose a factory with high quality and high reputation.
8. take part in the exhibition and open up your own eyes.