How to " fast and ruthless" grasp the lifeblood of Amazon's choice?
As we all know, Amazon is one of the largest e-commerce sites in the world, the seller wants to be in the platform, good products are necessary, but many sellers are not source of goods, products need to be purchased, so choose products is the top priority, after all, good start is half the success, many people have no clear ideas, aimless search after all kinds of platform search, what should be done? Today, introduce some of the selected products.
1.Principles of interest
Each person only to do their own most interested products, will more carefully study, put more energy to study the advantages, value and user of the product. Only after fully understand the product, can better service for the customer, and actually solve their problems.
For example, you are interested in the clothing category, first determine your own selection direction, the big direction is to collect all kinds of clothing information as much as possible. The needle for its own selection direction, study the existing product distribution on Amazon, of course, mainly to study the competitive characteristics of competitors.
Second, further filter the appropriate products to narrow the scope of the survey research, such as the selection of product reviews should be between 50 – 100, according to their own cost budget options price range, such as between $ 30 and $ 80, for the key commodities to conduct the listing survey, filter out those with fewer pictures, low quality, less description, filter out the non – FBA, low – scoring goods.
Finally, determine the product, after the preliminary data research and analysis, you should have a list of products to be selected. According to previous data feedback, 10 products were selected from the shelves in the catalog, and 10 products were selected from the selected list of products to replace those with poor performance. Later that is to contact the manufacturers to purchase, and finally the selected products on the shelves. Wait for feedback from the market, and then replace those with bad sales with the products on the selected list. In this cycle, continuously improve the success rate of the selected products.
2. principles of market demand
As we all know, there is enough market space to bring considerable sales. The market demand is insufficient product, cannot bring satisfactory order number. Select the product to consider the market demand, is to consider the target customer group consumption point, from the market capacity of the product, to guide the selection decision.
First of all, we can start from the station, through product sales, evaluation and other data analysis products whether the best-selling, according to the best sellers, hot new release signs can see what is explosives, which products have the development prospects.
Second, sellers can search for products on many wholesale sites, including Alibaba.com, the most famous site. Alibaba. com website provides a lot of commodity information. In the selection category, American sellers will search for products that are characteristic and demand high, thereby promoting sales of products on Amazon. Or use Google to search, understand the sales of brands in the industry, sales and distribution of the category, SKU sales data and prices, as well as at least three core stores and major competitors sales data ( flow, conversion, bounce rate, kedanjia, etc. ).